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NBCUniversal Will Expand Its Lucrative New Prime Pod Format and CFlight Ad Metric Next Year

Two of NBCUniversal's biggest new advertising offerings this year--its "prime pod" premium ad format and the CFlight unified advertising metric--will both expand in 2019. Linda Yaccarino, NBCUniversal's chairman of advertising sales and client partnerships, made the announcement today in a staff memo as she looked ahead to next year and vowed, "it's time to set...

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