These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace
U.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers--and the key umbrella term encapsulating such doubt...
View ArticleThe Conners Debut Is On Par With Roseanne’s Finale, But Nowhere Near the...
ABC expected that a lot of curious viewers would watch last night's premiere of The Conners to see how the show had written off Roseanne Barr's character. The network was right: the Roseanne spinoff...
View ArticlePinterest Just Unveiled Several Updates to Its Self-Serve Ads Manager Tool
Pinterest announced a host of updates to its Ads Manager self-serve advertising tool--the first updates since its introduction in 2016. The company said the updates are aimed at enabling brands and...
View ArticleLands’ End Is Touring the Country With Airstreams Modeled After Iconic Duffle...
Lands' End may be a recognizable brand name, but it's not necessarily top of mind these days. That's why the company is looking to regain consumer attention with an unorthodox approach: an airstream...
View ArticleGSK Awards Global Panadol Creative Business to Bespoke WPP Team
Two weeks after consolidating its worldwide media buying business with Publicis, pharma giant GlaxoSmithKline, or GSK, announced today that a cross-agency WPP team won global creative duties for its...
View ArticleUndefeated Los Angeles Rams Top NFL Teams in Social Growth for Weeks 4 Through 6
The Los Angeles Rams posted the highest growth on Facebook, Twitter and Instagram in weeks four through six of the 2018 National Football League season, according to data from social marketing firm...
View ArticleCan a Hamburger Give You Nightmares? Burger King Tested Its Horrifying New...
Burger King loves to experiment with weird burger buns--usually featuring an unnatural color. Today, the chain has unveiled a new burger, the Nightmare King, featuring a green bun just in time for...
View ArticleCross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Wednesday's introduction of Facebook Attribution. Facebook...
View ArticleFacebook Launched Retention Optimization for All Advertisers Worldwide
In August, Facebook announced that it was testing retention optimization with a limited number of advertisers. The tool allows creators of ad-based or subscription-based mobile applications to...
View ArticleTommy Hilfiger’s New Facebook Messenger Experience Combines Content, Commerce
Fashion brand Tommy Hilfiger unveiled SideFlix, a new Facebook Messenger experience that enables it to combine digital shoppable content with in-person social interactions. Messenger users can click...
View ArticleMDC Partners Names New Global CMO
MDC Partners has promoted Ryan Linder to executive vice president, CMO. Linder takes on the expanded role as part of MDC Partners' global growth strategy and will lead a strategic team that includes...
View ArticlePeet’s Coffee Wants to Attract New Consumers With Brand Refresh While...
Over the last decade, the coffee category has undergone dramatic changes, with competition heating up as local, artisan coffee shops have appealed more to younger consumers than large-scale chains....
View ArticlePublicis Reports Stronger Third Quarter Despite Challenges on the Creative...
Publicis Groupe came back strong in the third quarter of 2018 after disappointing second-quarter results. The holding company reported organic growth of 2.2 percent overall, excluding results from its...
View ArticlePublicis Groupe Will Open a New Office in Cincinnati to Service P&G
The world's largest advertiser, Procter & Gamble, has made another major move in the ongoing consolidation of its advertising efforts by bringing its partners at Publicis Groupe to its hometown of...
View ArticleActivist Investor Wants Sweeping Changes at Campbell Soup, Made This Bananas...
Activist investor Third Point LLC is calling on Campbell Soup Co. to dump its entire board of directors. Rather than simply writing up its concerns or putting together a presentation on how the company...
View ArticleRichard Branson Explains Why He’s Founding a New Festival and What It Will Do...
Earlier this week, Virgin founder Richard Branson announced a new festival to debut in 2019. Pitched as a "multi-experiential music festival series," Virgin Fest will feature a "mixture of diverse...
View ArticleYouTube Added Eventbrite to the Ticketing Options on Its Official Artist...
Music fans browsing their favorite Official Artist Channels on YouTube will now be able to purchase tickets to those artists' performances following a new partnership between the Google-owned video...
View ArticleEven as Sinclair Aims to Be a Bigger Broadcaster, It’s Building a New...
Sinclair Broadcasting Group president and CEO Christopher Ripley revealed the broadcaster's new OTT service called Stirr, which comes amid an ever-shifting landscape of how we watch TV. "There will be...
View ArticleNebraska Snubs Its Haters With New Tourism Slogan: ‘Honestly, It’s Not For...
Turning negatives into marketing positives can be tricky propositions but, when done right, result in magic. Exhibit A from last year, and likely the strongest recent example: Snowbird and Struck,...
View ArticleCP+B Announces That It Will Be Quitting All Awards Shows
In a move that echoes Publicis Groupe's headlining decision to pull out of this year's Cannes Lions Festival of Creativity, Crispin Porter + Bogusky announced today that it will no longer enter any...
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