The Media Companies That Changed Ownership in 2018
It's been a year of acquisitions, sales and mergers. We head into this year with some companies still exploring selling a number of titles, or having actually put some brands up for sale, including...
View Article10 Popular Shows That Didn’t Air New Episodes This Year (and When They Will)
The days, they pass. And with binge-watching and Peak TV, it's hard to remember exactly when your favorite shows last released new episodes. If you're wondering why some of your favorite TV shows...
View ArticleHere Are the Best Ways to Market Movies via Facebook and Instagram
While the idea of spontaneously seeing a film may seem whimsical, it's not happening too often, according to a recent online study by Accenture that was commissioned by Facebook. Accenture surveyed...
View Article5 Ways Artificial Intelligence Will Continue to Shape Marketing
In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Want proof? Just check out Lexus' powerful new commercial scripted by IBM Watson. So, what...
View ArticleNative Programmatic Is Still Integral to Digital Marketing Strategies
Remember a few years back when native programmatic advertising was one of the industry's hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and...
View ArticleThese 3 Logo Design Trends Are Expected to Dominate in 2019
It's that time of year again when branding soothsayers start predicting what colors, fonts and overall design looks will be hot in the year ahead and which fads will fade into oblivion. While no one...
View ArticleRedbox Drops First National TV Spot About a Multitasking Man With Fingers for...
We may be just a few days away from the end of the year, but for Redbox, there's no slowing down. The video rental and streaming service, perhaps best known for its bright red kiosks outside your go-to...
View ArticleMessenger: Here’s How to Add AR Stickers to Photos and Videos
Facebook recently introduced augmented reality (AR) stickers in Messenger, allowing users to place animated stickers on top of their photos and videos that appear to be in the real world around them....
View ArticleAll the Magazine Brands That Moved Away From Print This Year
It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations...
View ArticleAs Audiences Crave Authenticity, Brands Will Need to Deliver Genuine Videos
It's been a volatile year for media and marketing professionals. With industry threats like Facebook's privacy issues, fake news running rampant and a new emphasis on copyright and IP law in the EU,...
View Article5 Trends Sweeping Through Audio That You’ll Want to Listen To
The audio revolution is here and in full swing. From morning news updates to afternoon podcast sessions, audio content is playing an increasingly larger role in our everyday lives. This comeback has...
View ArticleInstagram Temporarily Rolls Out New Functionality, Angers the Internet
It was a quiet day, the last Thursday of 2018. Or so it seemed. Then Instagram rolled out a transformational update to its app, causing the internet to collectively lose its mind. What was this change...
View ArticleLinkedIn: Here’s How to Connect With Others Using QR Codes
Did you know each LinkedIn member has a unique QR code that other users can scan to see their profile on the service? This feature allows users to quickly add others as connections on LinkedIn without...
View ArticleThe Race to 5G Will Intensify in 2019 as All Carriers Plan to Unveil Networks
After months of hype about instant connectivity and super-speed downloads, the next generation of wireless service will finally become a reality in 2019. All four major U.S. carriers have vowed to kick...
View ArticleDespite Plans for Global Growth, Local Broadcasting Is Seeing the Most Success
The growth of Netflix is stalling, particularly in its largest and most saturated market in the U.S. This means that the streaming service, like its rival Amazon Prime Video, is looking to places like...
View ArticleRauxa’s Founder and CEO Talks the Power of Mentorship and the Importance of...
At the country's largest female-run agency, mentorship isn't just a buzzword--it's a company principle. Gina Alshuler, the company's president and CEO, knows that firsthand. She started at Rauxa just...
View ArticleHow to Get the Most out of Working With Nanoinfluencers
When it comes to influencer marketing, is small beautiful? That's what a chorus of recent commentators would have you believe. The New York Times is only one of many outlets to hype the potential of...
View ArticleSchool Shooting Victims Asked Marketers for Help. Here’s How the Ad Industry...
Back in April, students from Marjory Stoneman Douglas High School in Parkland, Fla. appeared at the 4A's Accelerate conference in Miami to ask the advertising industry for help in advancing their...
View ArticleMeet the 9 U.S. Lawmakers Who Will Impact Tech Regulation in 2019
Big Tech has spent years--and millions of lobbying dollars--avoiding the regulatory radar of Capitol Hill. No longer. Amid investigations into data breaches, misinformation campaigns, hate speech and...
View Article6 Trends Agencies Need to Prepare for in 2019
What do 2019 industry predictions mean for agencies? Agencies manage change on an ongoing basis, but with limited resources and many trends to navigate. How does one determine which trends have staying...
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