5 Tips for Retail Brands Trying to Get More Personal With Their Customers
Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game. 1. Collect good data Retailers need to...
View ArticleQ&A: Meliá Hotels’ Marketing VP on Transforming the Brand, Along With Its...
Like many hotel chains, the Spanish global brand Meli? Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they've booked. Manuel...
View ArticleDroga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate Him
A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence. The agency declined...
View ArticleHow the Budweiser Clydesdales Will Make an Appearance During the Super Bowl
Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the "Clydesdale Cam,"...
View ArticleQ&A: How Brands Can Avoid the Fake-Follower Quagmire
If you're a brand marketer putting your money on the line, you love to see big numbers--until someone asks if they're a little too big. Fraudulent and bot followers have been inflating influencer fan...
View ArticlePepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand's broader Super Bowl campaign across...
View ArticleSpark Foundry USA Taps Publicis Vet as Head of Analytics and Insights
Spark Foundry has appointed Lisa Giacosa to serve in its new role of head of analytics and insights--a move it described in a statement as proof of its "commitment to create enterprise-wide,...
View ArticleHow AstroTurf, the Original Fake Grass, Became an NFL Darling
Thanks to those pricey commercial spots, the Super Bowl is nearly as famous for hosting brands as football teams. But there's one brand that the big game--that professional football, period--has...
View ArticleFaceTime: Adweek’s Second Annual Arc Awards in Partnership With Screenvision...
Sandy DerHovsepian, vp, associate creative director, Cramer-Krasselt, and Adweek CEO Jeff Litvack. Refinery29's Shannon Gibson and Amy Emmerich. (L. to r.) Christina Miller, associate channel director,...
View Article5 Ads You Don’t Want to Miss During Super Bowl LII
Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon's Alexa, who says she's "flying with...
View ArticleThis Hollywood Producer Is Finally Talking About His Secret Agency
For years, Microsoft's most emotional and engaging ads--specifically, inspirational Super Bowl spots celebrating tech's impact on people's lives such as "Empowering Us All" (2014) and "Braylon O'Neill"...
View ArticleMeet the Super Bowl Matchmaker for Brands and Artists
Daniel Sena's favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its...
View ArticleFacebook Messenger: Here’s How to Save New Photos and Videos to Your Device
By default, when you take a new picture or video in the Facebook Messenger application and send it to another user, the picture or video won't be saved to your device. However, the app also allows you...
View ArticleTrailer Park Reshuffles Leadership as Content-Hungry Clients Look to Take on...
L.A.'s Trailer Park Group, which describes itself as "the largest and fastest-growing content marketing operation in North America," has made several significant leadership changes as it moves into the...
View ArticleFoodie, Meet Food Master. Whole Foods Launches First Ads Under New Owner Amazon
If you want to eat that pineapple tomorrow, not today, do you trust your own untrained nose to sniff out a piece of tropical fruit at the just-about-to-ripen stage? Or do you turn to a produce...
View ArticleFanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl...
It's a touchdown for Fanatics, which had its best Super Bowl ever, thanks to merchandise sales (and a surprise underdog win from the Philadelphia Eagles). Fanatics, NFL's ecommerce partner for the past...
View ArticleMoonPie Wrote the Best (Worst) Ads You Didn’t See on the Super Bowl
MoonPie knows its way around Twitter. But judging from the scripts it whipped up this week--curiously timed to a certain major football game being played--we'd like to see the brand try a TV commercial...
View ArticleRag & Bone’s New Fashion Film Stars Kate Mara, Ansel Elgort and Some...
If someone told you they were going to make a film about how difficult it can be to see the world from someone else's perspective, using different camera rigs as a way into each perspective, that might...
View ArticleAfter Game of Thrones Ends, Its Creators Will Make a New Series of Star Wars...
David Benioff and D.B. Weiss are jumping from one storied Hollywood franchise into an even bigger one. After the Game of Thrones creators finish the HBO drama's final season, which will air next year,...
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