Viewers No Longer Need a Cable Subscription to Stream Epix
Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription--until today. The MGM-owned network has rolled out a direct-to-consumer...
View ArticleConsumers Expect a Lot More Out of Brands on Social Media Than You Might Think
Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together? A recent report by Sprout Social, "Creating...
View ArticleLike a Next-Gen Schoolhouse Rock, Cheerios Launches 4 Catchy Animated Shorts
For those who grew up in the 1970s, Schoolhouse Rock was an institution--with its catchy tunes and fun animation that covered topics like math, grammar, civics, science and more. Ask anyone from that...
View ArticleDog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark
In early December, the better-burger chain Shake Shack partnered with Bark (progenitors of the popular dog-treat subscription service BarkBox) to offer an exclusive line of chew toys including Frenchie...
View ArticleBucking the Trend, Kroger Seeks Its First Creative Agency of Record
Throughout the advertising industry, there is a continual fear that the traditional agency of record is going by the wayside. Indeed, as brands both pivot to more project-based work and develop their...
View ArticleWhat to Expect at Mobile World Congress 2019
Mobile World Congress 2019 in Barcelona (running between Feb. 25-28) brings together the latest innovations and cutting-edge technology from more than 2,500 leading companies into a highly-rated...
View ArticleInfographic: A Whopping 63% of Consumers Have Never Used an App to Send Money
Print hed: New Money Print dek: How apps are changing the way the world banks--and how they aren't. While smartphones have revolutionized the way we do most everything, from buying groceries to doing...
View ArticleAT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney
One of the biggest TV industry face-offs will occur at the end of the year, when both Disney and AT&T roll out their new streaming services shaking up the OTT industry. But AT&T doesn't see the...
View ArticleComedy Central Takes Another 11:30 P.M. Swing With a New David Spade...
Ever since Stephen Colbert left for CBS in 2014, Comedy Central has struggled to find a suitable lead-out program to The Daily Show. After two short-lived efforts, the network is hoping the third time...
View ArticleJopwell and &Pizza Talk Creating a Workforce That’s Passionate About Your Brand
Developing brand loyalty is important--and perhaps nowhere more so than within a company itself. During last week's Brandweek: Challenger Brands event in New York, leaders from career advancement...
View ArticleRealtor.com Sends Creative Account to Huge
Real estate listing site Realtor.com has selected Brooklyn-based design and digital shop Huge as its creative agency of record, effective immediately, following a review. "It is a big opportunity for...
View ArticleLiveRamp Adds Connected TV Integration, Posts 35% Rise in Revenue
In its first official quarter as a standalone outfit, LiveRamp posted an overall revenue rise of 35 percent in the third quarter of 2018 to hit $80 million with subscription up 42 percent year over...
View ArticleHere’s What Hulu Learned From Its ‘Better Ruins Everything’ Campaign
To get better insights into its community, and in an effort to add subscribers, streaming service Hulu created Culture Lab. The lab helps inform Hulu's marketing campaigns, including "Better Ruins...
View ArticleFreeWheel Will Use Nielsen’s DMP Integration for Improved OTT Measurement
FreeWheel will use the Nielsen data management platform to build and target advanced audience segments on connected devices such as over-the-top TV screens and other types of digital video...
View ArticleHere’s Why Luxury Shoe Brand M.Gemi Releases New Shoes Every Monday
As days of the week go, Monday has a pretty bad reputation, but customers of Italian footwear company M.Gemi have at least one reason to look forward to it: At 10 a.m. ET each Monday, the luxury shoe...
View ArticleNBCUniversal Expands Partnership With Data Plus Math To Offer Deeper Consumer...
NBCUniversal is expanding its partnership with Data Plus Math as part of its broader company strategy to offer advertisers more performance-based guarantees over traditional metrics. The company's...
View ArticleRidley Scott’s Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other...
After a 15-year break from advertising, Ridley Scott has returned to the marketing world to create a visually rich short film for Hennessy that's reminiscent of his sci-fi masterpieces. With a nearly...
View ArticleGiphy Wants Brands to Advertise in Private Messages
Alex Chung thinks online advertising "totally sucks." The CEO of Giphy didn't mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the...
View ArticleWhat Trump’s AI Executive Order Means for Businesses
President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in...
View ArticleHow Boxed.com Plans to Compete With Both Online and Traditional Retailers
How does a startup like Boxed.com compete against juggernauts like Amazon and Costco? The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in...
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