Jones Soda Brings Augmented Reality Technology In-House
Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August Allen, which has created a proprietary augmented reality platform for the...
View ArticleThe Conversationalist Is on a Mission to Empower Gen Z Voices
When it comes to difficult conversations, many people tend to avoid them. However, engaging in discussions with people who have differing opinions can be a beautiful thing, as long as you approach it...
View ArticleYour Org Structure Is Showing—Close the Mid-Funnel Gap
Today, the most admired brands are built on social. From heritage to emerging DTC brands, they break through the endless scroll of the feed, moving culture forward, connecting on an emotional level and...
View ArticleWhat Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe cases reaching $1.2 million--might surprise even the...
View ArticleSustainability in Barbie Land: ThredUP Taps the Film’s Costume Designer for...
While most of Barbie's world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new--often petrochemical-based--Barbiecore fast fashions in favor of a more sustainable way to...
View ArticleDufry Uses AR to Let Shoppers Virtually Try On Makeup at European Airports
Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This...
View ArticleSpace Invaders: World Defense Uses AR to Bring Digital Battles Into the Real...
The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new...
View ArticleBondi Sands Lets Shoppers Try On Self-Tanning Products in Augmented Reality
Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp. to enable shoppers in the U.S., U.K., Europe and Australia to virtually try on its products in...
View ArticleThe Writers Strike Again! NBC Switches Up Fall Lineup
Court is not in session. NBC is joining CBS, Fox and The CW in changing its fall lineup amid the ongoing Writers Guild of America strike, with previously announced series such as Night Court not...
View ArticleApple’s Underdogs Return in an Action-Comedy to Chase Down a MacBook Thief
In case Tom Cruise and Barbieheimer don't end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven't broken into Hollywood just yet, but they do star...
View ArticleMicrosoft Charges $30 Monthly Fee for Its GenAI Tools, Expanding Revenue Streams
Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced yesterday. The price tag...
View ArticleReimagining Celebrity Partnerships: Activism With Influential Parents
Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company? The answer is radically simple: There is nothing more universally humbling than...
View ArticleThese Agencies Prioritized Sending Early-Career Creatives to Cannes
The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Attending the event is harder for early-career...
View ArticleNetflix’s Latest Subscriber Gains Aren’t a Good Sign for Password Sharing
Netflix's password-sharing crackdown is here to stay. In the second quarter, the streamer added 5.9 million new subscribers, reaching 238.4 million globally. And in the U.S., Netflix added 1.17 million...
View ArticleZoomInfo Is Using B-to-C Simplicity to Broaden Its B-to-B Reach
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it's a...
View ArticleThe Evolution of Retail Media With Amazon and Macy’s
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to...
View ArticleMSG’s Sphere in Vegas–Largest Orb on Earth–Courts Marketers for its ‘Unique...
For the MSG Sphere in Las Vegas--a ginormous dome in the desert with a reported $2.3 billion price tag--there's no such thing as a soft launch. It would have been tough, after all, to keep any...
View ArticleLife in Tangerine: Sumptuous Ad for Orange Wine Shakes Off Category’s Stuffy...
Fans of orange wine--a fast-growing tipple that's become a darling of social media and a must-order at trendy bars--may know about the production process that gives the antioxidant-rich beverage its...
View ArticleConverse’s CMO on Building Nearly Half Million Followers on Threads
Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for...
View ArticleUsher’s Got Moves and Melodies in Rémy Martin’s Global Campaign
R?my Martin's partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist's latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that's...
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