Barbie Marketing 101: The Road to Inclusion Doesn’t Happen Overnight
Our world has exploded in pink and Barbiemania has officially taken over. Mattel's bet that Greta Gerwig's new film Barbie can help re-energize the 64-year-old brand is paying off: the film sold an...
View ArticleInside Home Depot’s First Activation on Roblox
Figuring out how to show up on a new media channel and speaking authentically to that platform's audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March,...
View ArticleWomen’s World Cup Gets a Big Assist From Brands
At the Women's World Cup in Australia and New Zealand, the ideal of equal pay for women's and men's players remains elusive. Evening out endorsements have proven similarly tricky, but brands are...
View ArticleThese Apple Ads Capture Breathtaking Dances Spanning the Globe
The latest installment of Apple's long-running and celebrated "Shot on iPhone" campaign shines a light on the universal expression of dance, through the lens of diverse photographers from around the...
View ArticleNicole Jeter West Gets Backup in Fight for Marketing’s Underdogs
If a private equity firm functions ideally, it purchases a struggling company or organization, fixes what's broken, and returns that entity to the world in better condition than it was found. When...
View ArticleA Rebrand Gone Wrong: Saying Goodbye to My eX
Over the weekend, Elon Musk announced a major change for Twitter. We all hoped it was a joke, that he wouldn't actually change the name of such a well-established brand. But as we've all come to see,...
View ArticleWill.i.am Taps IBM Watson Technology to Build His Own Creative Platform
Multihyphenate will.i.am does not sit idle for long. Seeing the creative challenges faced during pandemic lockdowns, the singer, songwriter, producer and tech entrepreneur embarked on a mission:...
View ArticleTwo Decades Ago, Corcoran Group CMO Christina Panos Revolutionized Real...
Even though she's worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. It was 2004, and the luxury real estate firm at 660 Madison Ave. had hired her on as...
View ArticleHow GenAI Is Impacting Human Jobs Across the Ad Industry
The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Against the backdrop of this excitement is apprehension over...
View ArticleFox Wraps Upfront With Growth in Sports, News and Tubi
Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which...
View ArticlePeacock Climbs to 24 Million Subscribers as Industry Strikes Continue
A week after wrapping its upfront talks, NBCUniversal announced Peacock climbed to 24 million subscribers, a gain of 2 million from last quarter. That's nearly double the 13 million it reported just a...
View ArticleSWAC and PepsiCo Make HBCU Sports a Bigger Deal
During last year's Southwestern Athletic Conference (SWAC) media day, commissioner Charles McClelland and then-PepsiCo North America president of multicultural business development Derek Lewis had a...
View ArticleBeyond the Transaction: Cultivating a Retail Experience
Retail isn't dead. At least not in the way you think. The biggest takeaway from Commerceweek 2023 was that today's customers care more about the shopping experience than the actual transaction. Savvy...
View ArticleImmersive Advertising Is the Key That Unlocks the Attention Economy
Immersive advertising isn't just a game anymore. That's true on several levels since the drive to "immersion" in media intersects with several trends upending the advertising landscape. There's the...
View ArticleMicrosoft’s Xandr Bans Political Ads
Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. The policy will go into effect in...
View ArticleThe Louis Vuitton Window Artist Bringing ‘Street Theater’ Beyond the Shop
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows,...
View ArticleReckitt’s Marketing Chief Believes AI Will Improve Creativity and Lower...
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That's according to Fabrice Beaulieu, who has worked...
View ArticleWhy Quiznos Resurrected the Spongmonkeys, Advertising’s Most Divisive Mascot
They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time." Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided...
View ArticleExclusive: Peacock’s Love Island Activations Are Here to Steal Your Heart
A hot news bombshell has entered the villa. Top line Today, Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify...
View ArticleF1 World Champion Max Verstappen Is Tired of Being the Designated Driver in...
F1 is growing in popularity worldwide--especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into...
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