Mobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is...
Live sports has been the bedrock of linear television in the digital era. As everything else in entertainment has been disrupted and disintermediated, broadcast and cable networks have paid dearly to...
View Article‘We Need to Talk’ Becomes the Rare Facebook Watch Show to Get Renewed
It's been six months since Facebook rolled out Facebook Watch, its vertical featuring original series from dozens of publishers and companies like Discovery Communications, Hearst and Quartz. However,...
View ArticleGroup Launches ‘3 Billboards’-Inspired Ads Calling Out Paul Ryan After...
Progressive Turnout Project, a Democratic political action committee, launched a Three Billboards Outside Ebbing, Missouri-inspired campaign today demanding stricter gun control laws and specifically...
View ArticleAir New Zealand Launched an #EmojiJourney Campaign on Facebook, Twitter
Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney. When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they'll be...
View ArticleYou Can Experience What It’s Like to Be Inside Westworld With This Immersive...
South by Southwest attendees will get to experience what it's like to be part of Westworld. Well, sort of. HBO and Giant Spoon are building an immersive experience on two acres of land for SXSW to...
View ArticleCarmichael Lynch Launches ‘Runnin’ With Sasquatch’ Campaign for Jack Link’s...
Earlier this month, Carmichael Lynch confirmed it was not participating in Jack Link's creative review, conducted by agency search consulting firm Pile, with the agency instead being "evaluated on...
View ArticleYouTube Vows to ‘Improve Our Systems’ After Conspiracy Video Rises to No. 1...
On Wednesday morning, YouTube's No. 1 trending video used footage from a CBS Los Angeles video to suggest that David Hogg, one of the survivors of last week's mass shooting at Marjory Stoneman Douglas...
View ArticleAgencies Primarily Blame Clients for Inefficiencies, According to This...
A majority of advertising professionals don't think their agencies are operating as efficiently as they could be--and in most cases, they blame clients. That's the primary takeaway from the 2018 Agency...
View ArticleFord North American President Raj Nair Out Over ‘Inappropriate Behavior’...
Raj Nair, North American president for Ford, is leaving the company following an internal investigation into "inappropriate behavior." "We made this decision after a thorough review and careful...
View ArticleFacebook Just Announced Another Music Licensing Deal
Facebook followed up on the music-licensing deals it announced last month by reaching an agreement for its first "multi-territorial" music license with online licensing processing and licensing...
View ArticleNielsen Social Content Ratings, Week of Feb. 12: NBA All-Star Game, Olympics...
The 2018 National Basketball Association All-Star Game and the 2018 Winter Olympic Games dominated Facebook, Twitter and Instagram during the week of Feb. 12, according to the Nielsen Social Content...
View ArticleBusinesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours
Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a blog...
View ArticleMobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and...
Mobile's influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their...
View ArticleHotels.com’s Captain Obvious Is Campaigning to Guest Host HQ Trivia
Captain Obvious is ready for his close-up. One question at a time, though. Hotels.com and agency CP+B's latest fun digital stunt for the brand's goofy character features Captain Obvious gunning to...
View ArticleKyogre, Groudon Returned to Pokemon Go for Its Legendary Week Event
Niantic launched a Legendary Week event in Pokemon Go, allowing players to battle and capture three Legendary Pokemon in Raid Battles from now until March 5. The event will give players the chance to...
View ArticleKFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’
KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt:...
View ArticleThis Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of...
You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search consultancy VentureFuel...
View ArticleHow Samsung, NBC and More Are Bringing the Olympics to Life in Virtual Reality
While virtual reality is still fairly new in terms of overall adoption--with just a few million people buying headsets in 2017--several companies in both the hardware and content sectors have made 2018...
View ArticleComcast Spliced Footage of Jessie Diggins’ Historic Gold Medal Win Into Its...
Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing....
View ArticleNew Agency Consultancy Promises to Feature Real Moms in Ads
Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at all--just a prim, proper,...
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