Tinder Started a Petition to Add Emoji of Interracial Couples to the Mix
Tinder is behind a new campaign to diversify emoji. The goal is to have representation of all kinds of love for all your texting and tweeting needs. The brand argues that while there's essentially an...
View ArticleSerena Williams Looks Toward the Future in Her First Full Lincoln Ad
Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser...
View ArticleBMW Suggests an Escape From the Stress of Daily Life in This Expansive Road...
Motorcycles. They're not just for midlife crises anymore! A new short film promoting BMW's line of bikes tells the familiar story of a young, strikingly handsome man struggling to deal with the...
View ArticleThose Cute Ads With Serena Williams and Her Baby Are Also Ads for the...
Alexis Ohanian, the Reddit founder and husband of tennis superstar Serena Williams, elicited a collective awww from the internet today when he posted photos of four billboards he bought on I-10 outside...
View ArticleAncestry.com Launches U.S. Agency Review After Less Than a Year With Droga5
Family history and consumer genomics tool Ancestry.com is seeking new marketing partners less than a year after naming Droga5 as its creative agency of record. While the agency's London office may...
View ArticleMeet the Horror Aficionado Who Wants to Scare You on Your Phone
Jack Davis wasn't a fan of scary movies as a kid. But now, he's working on creating the online version of what he describes as "Marvel for monsters." As the co-founder and CEO of Los Angeles-based...
View ArticleHow a Pair of 360i Vets Cooked Up a ‘Culture Hack’
When RXM Creative co-founders Mihai Botarel and Raul Mandru came up with their first "culture hack" five years ago, they had no idea it would result in the birth of an agency. The pair worked together...
View ArticleAfter 2 Years, Has Everyone Finally Chilled Out About the Instagram Logo?
Five years ago, Australia-based cook Ann Reardon posted a new how-to video to her YouTube channel on how to bake a chocolate mousse cake. But this was no ordinary cake. Its slices were flawless...
View ArticleInfographic: It’s Not Just Millennials Who Are Glued to Their Phones
As marketers and advertisers navigate an ever-changing mobile landscape, a pitfall is emerging: the temptation to only target younger generations with mobile ads. New research from Porter Novelli shows...
View ArticleTrust in the Media Is Low Among African-American, Feminist and Asian-American...
Which one of the five most-shared news outlets by African Americans, feminists and Asian Americans on Twitter is considered the most trustworthy by those groups? If you guessed The Washington Post, The...
View ArticleMass Messages From Small Businesses on Messenger Are One Step Closer to Reality
Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages. Late last November, the social network confirmed that it was conducting an...
View ArticlePeople Are the Product in Coca-Cola’s Bubbly New Print and Outdoor Ads
If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle...
View ArticleFX Considered Making The Americans a Broader Show. Instead, It Became a...
While The Americans is now one of TV's most critically-acclaimed shows, the FX drama, which stars Matthew Rhys and Keri Russell as Russian spies undercover as a suburban D.C. family in the 1980s,...
View ArticleLacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s...
"Make the logo bigger!" clients cry. Rarely do they ask to see it disappear. But that's exactly what Lacoste is doing. To support the International Union for Conservation of Nature (IUCN), and...
View ArticleWhy Does Pizza Hut Want an NFL Sponsorship When Papa John’s Doesn’t?
According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they're doing it. And, using the statistic of 16.5 million people who tuned in to watch the average NFL...
View ArticleWorkplace by Facebook Administrators Just Got a New Mobile Admin Panel
Administrators on Workplace by Facebook can now run their communities via their mobile devices. Workplace by Facebook strategic partner manager Sabrina Morsello announced in a blog post that the social...
View ArticleFacebook Clarifies How It Helps Agencies Make ‘Good Creative’ Amid Debate...
Early this week, Facebook found itself in the middle of another highly politicized debate over digital marketing just days after President Trump cited a series of tweets from vp of advertising Rob...
View ArticleFacebook Is Testing a Feature That Automatically Creates Events for Page Admins
Facebook confirmed that it has been testing a feature since last year that automatically creates events using the information contained within posts by pages. Coffey & Tea managing director Meg...
View Article10 Key Takeaways From Spotify’s IPO Filing
Music-streaming giant Spotify filed its Form F-1 with the Securities and Exchange Commission Wednesday to register an initial public offering. An IPO date has not yet been set, but Spotify's move to...
View ArticleWalmart Raises Minimum Age for Gun and Ammunition Purchases to 21
Walmart is following in the steps of Dick's Sporting Goods and announced Wednesday night that it will raise the minimum age limit to buy guns and ammunition to 21. The retailer also said in a statement...
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