Editor’s Letter: Brands Face Challenges Relating to Consumers and Avoiding...
When it happens, it moves so fast that your initial feeling is disorientation. That quickly flips to nausea, fear and then panic. I'm of course talking about a brand crisis unfolding before the world,...
View Article4 Steps for Effectively Managing a PR Crisis
The best way to survive a brand crisis is to start planning before the crisis hits. Get your plans in order Each crisis may come as a surprise, but your response should not be. Smart organizations have...
View ArticleWhy Brands Must Form an Identity to Retain Customers in the Voice Economy
Not so long ago, we'd only initiate a conversation with a brand if something had gone wrong, but we're now starting to use conversation to do much more: to explore options, to make purchases and even...
View ArticleAfter Closing Scripps Deal Last Week, Discovery Sets Unified Upfront Strategy
Less than a week after Discovery Communications finalized its acquisition of Scripps Networks Interactive, the combined company has unveiled an upfront strategy in which it will be going to market as a...
View Article4 Ways to Fight Influencer Fatigue in an Increasingly Wary World
Facebook co-founder and CEO Mark Zuckerberg's announcement in January that the social network is changing its algorithm to highlight posts from friends and family members in News Feed, rather than...
View ArticleMLS and Twitter Reached a 3-Year Content Agreement
Major League Soccer will play on Twitter's digital pitch for the next three years. The league and the social network announced a three-year pact covering live matches (which had been livestreamed on...
View Article5 Years After Publicis Merger, DigitasLBi Rebrands as Digitas and Adopts a...
Five years and one month ago, Publicis Groupe merged its Digitas and LBi networks, forming DigitasLBi. Today, the global digital agency officially dropped the LBi from its name and will now be known...
View ArticleDropbox Unlocks Creative Energy at SXSW With 3 Poignant Murals From...
Dropbox aims to inspire the world to unleash its creative energy--and it's staying on brand at SXSW this year with three co-created murals (no, not quite Three Billboards-style) from up-and-coming...
View ArticleWhy Consumers Are Increasingly Willing to Trade Privacy for Convenience
Consumers have long exchanged data for services they find valuable, like email addresses or location for free Wi-Fi and social media profiles for easier site logins, but they are starting to let...
View ArticleFast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small,...
For decades, fast-food chains have chased quick sales with limited-time promotions and products (R.I.P. McDonald's McPizza and Wendy's 2012 luxe hamburger with lobster claws and caviar) and...
View ArticleAs the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a...
After years of headlines about consultancies eating ad agencies' lunches, the two groups are increasingly starting to look alike. Since everything in marketing revolves around the client, it shouldn't...
View ArticleQ&A: Edelman’s Global Chair of Crisis and Risk on What Makes a Crisis
When brands have a crisis, they call the Winston Wolfe of public relations, Harlan Loeb. Loeb, who runs Edelman's crisis and risk mitigation practice, didn't grow up in the PR business. A lawyer by...
View ArticleIt’s Time for Brands to Invest More in Mobile Advertising
The advertising industry has been talking about the "year of mobile" as the holy grail of interactive television ecommerce for almost as long as they've been talking about buying Jennifer's Aniston's...
View ArticleHow Fake Traffic on Facebook Is Damaging Your Brand
By Facebook's own estimates, as much as 2 percent to 3 percent of its profiles could be fake, and 6 percent to 10 percent could be duplicate accounts. This means 270 million of the social network's 2.1...
View ArticleSelf-Serve Ad Platform Spotify Ad Studio Is Expanding to the U.K. and Canada
Self-serve audio ad platform Spotify Ad Studio debuted in the U.S. last September, and the U.K. and Canada are next on the music-streaming service's playlist. Spotify announced the expansion of its...
View ArticleBurger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped...
Today is Good Samaritan Day. And rather than spend 15 minutes whipping up a dumb social post, Burger King goes the extra mile with a fun real-world stunt--staging a car fire on the side of a highway,...
View ArticleFrom the Super Bowl to This Is Us, NBC Is Using Its Biggest Telecasts to...
Of all the new midseason broadcast series this year, few are getting the network support needed to thrive like NBC's Rise. The network gave the drama--about a high school teacher (How I Met Your...
View Article5 Ways Agencies Can Create a Seamless Relationship With Brands
Digital transformation has reached a tipping point in the creative industry, and the relationship between brands and agencies has shifted in some fundamental ways. Why? Because rising customer...
View ArticleWassmeran’s EVP of Brands Went From Working on the B-1 Bomber to Sports...
Growing up, Heidi Pellerano wanted to be an Olympic athlete and the first Puerto Rican woman on the moon. Instead, she earned a degree in electrical engineering from Duke University and got a job...
View ArticleAt Adweek’s Elevate: AI, Experts Mused on How Tech Will Change the Marketing...
On March 6 in New York, Adweek gathered industry experts at Boston Consulting Group's headquarters to discuss the impact artificial intelligence and machine learning are having on marketing. The event,...
View Article