YouTube Introduced TrueView for Reach Ads
YouTube Monday announced that brands can now buy its TrueView ads and optimize them for reach. Product managers for video ads Ali Miller and Khushbu Rathi revealed in a blog post that 87 percent of...
View ArticleApril Fools’ the Day After: Our Roundup of Every Brand Stunt You Missed the...
Missed the pre-April Fools' roundup? Recover from your Peeps hangover with another round of pranks. Lego Why does this not exist?! Lego presents the VacuSort, a vacuum that will both swallow your...
View ArticleMeet the 3 Newest Members to The American Marketing Association’s Marketing...
The American Marketing Association New York will induct three new members into its marketing hall of fame on May 17. The newest members of the hall of fame include Lee Clow, chairman of TBWA\Media Arts...
View ArticleLinkedIn: Here’s How to Stop Users From Mentioning You
Did you know LinkedIn allows users to "mention," or tag, other LinkedIn users in their posts and comments? When a user is mentioned, LinkedIn creates a link to their profile that others can click on....
View ArticleStores Can Reignite the Flame With Consumers Through Flagships
It's no secret that the traditional department store experience has fallen out of favor. Consumers no longer see value in the large product selections that traditional mass merchants are known for....
View ArticleHow to Deliver Emotion-Packed, Tailored Experiences Through Design
As a discipline, design has an identity challenge. To begin with, there's quite a bit of confusion about what design actually is and what it can accomplish. In the most elemental sense, design is about...
View ArticleLive Telecast of Jesus Christ Superstar Hits 3-Year Ratings High for NBC
NBC's live telecast of Jesus Christ Superstar gave the network its best Easter Sunday in 12 years and its best Sunday overall in three years, not including sports and the Golden Globes. With John...
View ArticleGoogle’s Real-Time Final Four Ads Tried to Predict the Games’ Outcomes. So...
A lot of companies like to flaunt their analytics after a big sporting event, showing how they crunched the numbers or analyzed the trends. But releasing your data in advance as a way to sell people on...
View ArticleAdvertisers on Facebook Have Some New Ways to Conduct A/B Tests
Facebook rolled out more options Monday for advertisers looking to engage in split testing, or A/B testing. The social network introduced creative split testing last October as a way for brands to A/B...
View ArticleThe North Face’s New Campaign Aims to Focus More on Women in Advertising
More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong...
View ArticleHow Brands Can Wield Their Power to Inspire Unity Among Consumers
With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal--tools that can influence massive numbers of people and shift...
View ArticleSS+K Hires New Creative Leader as M&C Saatchi Group Aims to Expand Its North...
New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer. The news comes as parent company M&C Saatchi Worldwide moves to expand its North...
View ArticleWhen Marketers Use Data the Right Way, We All Benefit
There's never not enough data. Marketers are "drowning" in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them....
View ArticleU.S. Army Marketing Executive Involved in McCann Conflict of Interest...
James Ortiz, a marketing director at the U.S. Army's Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between...
View ArticleBarclays Investment Bank Launches Global Digital Agency Review
Barclays Investment Bank has launched a global review to add a "digital specialist" to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to hone in on one...
View ArticleMSNBC, the Network of The Resistance, Is Rising
For years, MSNBC was a middle-of-the-road basic cable network, ratings-wise. That's no longer true, thanks in large part to President Trump. Led by progressive opinion hosts Rachel Maddow, Chris Hayes,...
View ArticleDomino’s Mobile Game Highlights the Many Ways People Can Order Pizza
First it was a wedding registry; then, carryout insurance. Now, Domino's latest nod to customer loyalty is a mobile game that rewards players with points for free pizza. Domino's Piece of the Pie...
View ArticleWPP Appoints Independent Counsel to Investigate Allegations of ‘Personal...
The board of WPP is currently investigating claims of "personal misconduct" made against CEO Martin Sorrell, a company spokesperson confirmed in a statement to Adweek. The Wall Street Journal broke the...
View ArticleYelling ‘Dilly Dilly’ Is Banned at the Masters, and Bud Light Is Royally...
It's the advertising catchphrase heard 'round the world, but it won't be heard at Augusta National Golf Club. "Dilly Dilly" has reportedly been banned at the PGA's 2018 Masters Tournament, according to...
View ArticleGoogle and Target Issue the First Voice-Activated Coupon for Google Assistant
Google has issued its first voice-activated coupon, a $15 offer for Target orders placed on shopping service Google Express via Google Assistant. Google said it did not have anything to share beyond...
View Article