4chan-Backed Slogan Finds Its Way Into Diapers Sold at Target
Target is investigating how laminated cards advocating for white supremacist groups ended up in boxes of diapers it sold. In a blog post, the Anti-Defamation League said it has received at least two...
View ArticleAs Corporate Agencies Clamp Down on Drinking, Mother USA Asks Job Seekers to...
For those who've gotten a memo at work telling them that office drinking is going the way of Don Draper, independent agency Mother USA has its own message: Maybe it's time for a new job. Responding to...
View ArticleOnline Community Experience Drove This Independent Agency From the Start
Independent agency The Social Element may be based in London, but the world--and the internet--is its office. Founder and CEO Tamara Littleton worked on online communities with the BBC before starting...
View ArticleSuper Troopers Star Paul Soter Is a Nimbly-Bimbly Adman
You may know Paul Soter as the cop in cult-comedy classic Super Troopers who says "meow" 10 times during a routine highway stop, but the writer, actor and director has spent the past five years as...
View ArticleWhy In-house Publishers Are Becoming Attractive Alternatives for Advertisers...
Once seen more as an added-value proposition for media placements, publishers' branded-content labs have expanded to meet growing client demand. Publishing studios increasingly have become an appealing...
View ArticleSneakers? Gnocchi? This Creative Will Trade His Original Art for Whatever...
Like a lot of people in the ad industry, Jeffrey Butterworth is also an artist outside the job. But as the GSD&M creative director's drawings and paintings began to pile up, he wondered what to do...
View ArticleAlex Trebek Talks Endorsement Deals, SNL and What’s Ahead
Alex Trebek doesn't expect to be quizzing contestants on Jeopardy! for too much longer. "I've been hosting Jeopardy! for 34 for years. And I've been in the business for 56. So, that's enough," Trebek...
View ArticleWith GDPR in the Background, Digital Protectionism Is on the Rise
A protectionist mindset that's been brewing politically worldwide for quite some time is suddenly at the doorstep of every digital platform and global brand. Marketing players are now making...
View ArticleLinkedIn: Here’s How to Stop Receiving Promotional Messages
LinkedIn allows its partners to send Sponsored InMail to users containing "information or promotional content that is part of a marketing or hiring campaign." If you'd rather not receive these...
View ArticleWith ‘Solo,’ Disney Is Changing Up the Star Wars Marketing Machine. Will...
Hang on, everyone, because your interminable wait of (checks calendar) five whole months is over, and we're about to finally get a new Star Wars movie. About to hit theaters is Solo: A Star Wars Story....
View ArticleJukin Media Drops Out of New York NewFronts
Jukin Media, which specializes in user-generated videos, recently decided to forego presenting during the Digital Content NewFronts later this month after going through a round of layoffs. It's the...
View ArticleJohn Cena, Self-Described ‘Car Guy,’ Brings His Charming Silliness to Armor All
If John Cena says his car smells "gooooood" thanks to Armor All FreshFX Air Fresheners, who's going to argue the point with him? The WWE superstar, ubiquitous commercial pitchman and movie actor (whose...
View Article4A’s and Holding Companies Executives Form Advertiser Protection Bureau to...
The 4A's announced today the Accelerate conference in Miami the formation of the Advertiser Protection Bureau, with several holding company executives serving as founding members. "There has been a lot...
View ArticleWhat Marketers Need to Know About GDPR’s Impact on Mobile Advertising
Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm's data practices that comb together mobile, desktop and tablet stats for ad...
View ArticleInstagram Is Testing Nametags, Its Take on Snapchat’s Snapcodes
Instagram is testing a Snapchat Snapcodes-like QR code feature called Nametags. Momento founder Genady Okrain shared the images above and below with Josh Constine of TechCrunch, who reported last month...
View Article5 Things We Learned From Mark Zuckerberg During Day 1 of His Congressional...
This afternoon, Facebook CEO Mark Zuckerberg spent several hours answering questions from dozens of U.S. senators in Washington, D.C. The questions varied from explaining the basics of ad-tech to...
View ArticleParkland Students Are Asking Advertising’s Brightest Minds to Help Grow the...
The students of Marjory Stoneman Douglas High School know the news cycle is fast and furious. Momentous stories that once would have dominated the news for weeks now only hold the nation's attention...
View ArticleHere Are the Metrics Your Brand Should Be Using
Measuring the digital engagement that customers have with your brand is key to making sure they remain customers. But what metrics do leading brands like Pandora, The New York Times and National...
View ArticleThis Film Festival’s Bleak, Intense Look Into the Future Will Leave You...
As sure as the jacaranda trees bloom every spring in Southern California, the Newport Beach Film Festival launches a quirky, cinematic work of art to promote its weeklong event. This year is no...
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