Dentsu Aegis Network Wins Global Gore-Tex Media Review
W.L. Gore & Associates announced today it has consolidated its global media account for its fabric division, behind Gore-Tex outerwear threads, with Dentsu Aegis Network following a review that...
View ArticleOmnicom Consolidates Chairman of the Board Position With CEO John Wren as...
Today Omnicom Group, the world's second-largest advertising company, released the proxy statement from its 2018 Annual Shareholders Meeting. The most significant news to come from the release is that...
View ArticleQ&A: Monster’s CMO on Digital Transformation, Reinventing the Company and...
Many traditional and early web companies have had to consider how to keep their brands modern while creating successful digital transformation. Jonathan Beamer, Monster's new chief marketing officer...
View ArticleDid an Embarrassing Video Reveal Bryce Harper’s Hair Secrets? Nah, It Was All...
Bryce Harper has some of the most enviable hair in Major League Baseball. So what's his secret? According to video viewed 700,000 times after being posted by his brother (and teammate), the answer is...
View ArticleHow to Make Your Brand Design Flourish With a Human Touch
We've all heard the famous Dieter Rams quote, "Good design is as little design as possible." A great interface is one that the user doesn't see, think about or struggle to understand. In the words of...
View ArticleLinkedIn: Here’s How to Hide a Post From Your Feed
Did you know LinkedIn allows you to hide any unwanted posts you see as you scroll through your feed? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleNetflix Will Soon Be Included in Xfinity Packages
Comcast and Netflix are expanding their partnership to offer the TV and movie streaming service as part of Xfinity packages. In 2016, Comcast launched Netflix on its X1 platform, where Netflix users...
View ArticleBless This Designer for Remaking Famous Logos to Teach Us Which Fonts They Use
You know the logos, but do you know the fonts? That was the question that clearly obsessed Emanuele Abrate, an Italian graphic designer and educator. Logos are a passion for Abrate, an art director...
View ArticleAR Drawings Can Now Be Added to Videos in Facebook Stories
Facebook continues to pack more feature into Stories in the hopes of convincing more people to use them, and the latest addition is augmented reality drawing. Facebook Camera product manager John...
View Article4 Ways to Shake Up HR and Remain Relevant With Employees and Consumers
In today's cluttered and always-on world, greater relevance with customers is what wins the battle for brand supremacy. That relevance is built by becoming a brand that people want in their lives, one...
View ArticleStephen Curry, Looking Back on His Life, Distills It All Down to One Lesson:...
There are probably a lot of reasons why Stephen Curry has gotten to where he is today--support from his family and friends, hard work, dedication and so on--but one of the most important things, at...
View ArticleCreative Agency Wongdoody Acquired by Indian IT Giant Infosys for $75 Million
Infosys wants in on the Accenture equation. Today, the information technology company announced that it has agreed to acquire 25-year-old Seattle-based creative agency Wongdoody. While the press...
View ArticleWhy 4 Famous Magazines Are Collaborating With Amazon to Transport Readers to...
In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles...
View ArticleMacy’s Launches a Review of Its $500 Million U.S. Media Business
Retail giant Macy's recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today. "Macy's is conducting a review of its media account currently handled by...
View ArticleWPP CEO Martin Sorrell Steps Down Abruptly After 33 Years
Today marks the end of the Martin Sorrell era at WPP. The world's largest advertising company confirmed in a statement that Sorrell has resigned as CEO, effectively immediately, following 33 years in...
View ArticleThese Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of...
They know smoking is dangerous. They know it's expensive. They know it makes them a bad influence on their kids. And they know they need to quit. In these new, documentary-style PSAs for Tobacco Free...
View ArticleWhy Brands Are Under Increasing Pressure to Be Transparent About What They...
Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them. Last November, the maker of the crude-yet-hilarious party game announced it was raising...
View ArticleThe Era of the Chief Privacy Officer: How the Newest C-Suite Role Is...
In the annals of data privacy scandals, Facebook's current debacle is fairly monumental. After allegations surfaced last month that British data company Cambridge Analytica improperly accessed the...
View Article4 Things Brands Should Keep in Mind When Taking a Stand
Brands often find that when they aim to do good, they also end up doing well. Here are four rules to keep in mind. Know your customers Before you take a potentially controversial or divisive stance,...
View ArticleIt’s Time to Stop Waiting for Permission to Create Timely Customer...
This year, as I was walking the floor at CES, I was struck by many of the innovations that I encountered. Toasters that tweet. Smart fridges that talk to your TV. Shoes that vacuum. While some of these...
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