Infographic: How Streaming Is Changing TV as We Know It
It's no secret that streaming services from Netflix to YouTube have been causing trouble for traditional networks, but new data shows that they've been morphing the way we think about television as we...
View ArticleQ&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity
Connor Blakley is 18 and already knows more about marketing than most marketers twice his age. He started his first company when he was 14, helping small and mid-sized companies navigate social media,...
View ArticleQ&A: Westworld’s Jonathan Nolan on Marketing Season 2, Elon Musk and the...
Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who...
View ArticleHow to Eliminate Bias in Data-Driven Marketing
Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses...
View ArticleThe Retail Industry Is Focusing on Customer Experience and Convenience to Win...
For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the '90s because consumers still by and large chose to shop in physical stores...
View ArticleWarsteiner Created an Annoying Ad, Then Launched Another Version Responding...
If your beer's not for everyone, does it follow that your ads might not be, either? That's the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a...
View ArticleDunkin’ Donuts Names BBDO and Arc Worldwide as Brand’s New Creative Agency...
Several months after launching its first creative review in almost 20 years, Dunkin' Donuts has chosen BBDO and Arc Worldwide as its newest creative agency partners. Omnicom's BBDO will be the chain's...
View ArticleLinkedIn: Here’s How to Ask a Connection for a Recommendation
Did you know LinkedIn allows you to ask your connections for recommendations that can be displayed on your profile? Our guide will show you how this is done. Note: These screenshots were captured in...
View ArticleCBS Ad Sales Creates Group to Bolster Its Branded Entertainment and Integrations
CBS is looking to increase its brand partnerships outside of traditional ad buys, creating a group called CBS Eye Max that will focus solely on branded entertainment and integrations across all...
View ArticleAfter Starbucks Had 2 Black Men Arrested, Is the Chain Living Up to Its...
Despite a brand platform supporting diversity and inclusion, recent incidents at two Starbucks are calling into question whether the company truly represents the values it touts. The first incident...
View ArticleThis New Report Shows OTT Isn’t Killing Cable … Yet
TV viewing habits might be changing, but a new study shows that projected revenue from over-the-top (OTT) devices won't come anywhere close to matching the billions of dollars in projected revenue from...
View ArticleWalmart Is Giving Its Website a ‘Modern’ Makeover
In an attempt to create "a cleaner and more modern digital shopping experience," Walmart teased a site redesign that will be available starting in May. Further out, it will also include specialty...
View ArticleOmnicom Exceeded Earnings Expectations Globally but Continues to Struggle in...
In an earnings call today, holding company Omnicom revealed that it exceeded earnings expectations globally during the first quarter but continues to struggle with growth in the critical North American...
View ArticleHow Consumer Talk Supercharges Advertising
"Advertising is really a conversation-starter," Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh's insight as chief...
View ArticleY&R Names New Chief Strategy Officer of North America
WPP's global agency Y&R announced today the appointment of Yusuf Chuku as chief strategy officer of North America. Chuku most recently served as a freelance strategist and consultant and previously...
View ArticleIn Martin Sorrell’s Absence, an Uncertain Future Looms for WPP
Martin Sorrell spent much of his career successfully working to satisfy WPP investors until the margins stopped growing. Now, the longtime CEO's departure brings a seemingly endless series of questions...
View ArticleIs Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It
Mother London has launched a new campaign as the latest in its "Wonderful Everyday" positioning for Ikea, with a new ad titled "Ghosts." Directed by Blink's Douglas Wilson, the spot opens on a solitary...
View ArticleWith Key Hires, MullenLowe Mediahub Bets Big on New York as Its Next Growth...
After soaring to new heights last year, IPG's Boston-based MullenLowe Mediahub, Adweek's 2017 U.S. Media Agency of the Year, is focused on its next pillar of growth--New York. "As we look at the U.S.,...
View ArticleYouTube Updated Creators on its 2018 Priorities
YouTube CEO Susan Wojcicki updated content creators on the steps the video-sharing platform has taken, or will take to improve their experience going forward. In a blog post, Wojcicki said that, since...
View ArticleVolvo’s New Campaign and App Promote a Radical Concept: Subscribing to a Car
Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and "own?" That market already seems like a quaint memory in...
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