4 Reasons Why Animation Studios Are Flourishing While Live Action Video...
These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It's no secret that work is slow as brands begin to tighten spending by taking work in-house or...
View ArticleKids Won’t Eat Veggies? Bribe Them Shamelessly With Ore-Ida’s ‘Potato Pay’
Parents are constantly torn between two contradictory principles--standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But...
View ArticleBuild-A-Bear Tries to Bounce Back From Its ‘Pay Your Age’ Fiasco
It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday "Pay Your Age Day," meaning customers could come in and build a bear at its workshops across the U.S.,...
View ArticleRoger Federer’s Racket Becomes a Musical Instrument in Wilson’s Quirky Audio...
Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music...
View Article4 Steps for Influencing Merchandising Events’ Success
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this...
View ArticleBlue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York...
View ArticleThink You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are...
View ArticleThis Agency Created a Tantalizing Ice Cream Flavor to Celebrate Its Rebrand
Like all months, July is filled with real and faux holidays. In between the actual holidays of Independence Day in the U.S. and Bastille Day in France, the likes of marketing-driven celebrations like...
View ArticleFrance and Kylian Mbappé Lit Up Twitter During the 2018 FIFA World Cup Russia...
France toppled Croatia 4-2 Sunday to win the championship of 2018 FIFA World Cup Russia, and soccer fans lit up Twitter during the final match. The three most-tweeted moments during Sunday's...
View ArticlePapa John’s Founder Says Ad Agency ‘Pressured’ Him Into Using the N-Word
Today, Papa John's announced additional steps to distance itself from founder John Schnatter after he confirmed last week that he had used the N-word and made other racially insensitive statements...
View ArticleFacebook Added Several Creative Tools to Its Ads Manager App
Facebook released several tools for its Ads Manager to further enable brands to create and edit images for their ads directly within the Ads Manager mobile application. The social network detailed the...
View ArticleGo Ahead, Underestimate Serena Williams at Your Own Peril
Pity the poor people tasked with determining seeds for Wimbledon. The quirks of world rankings put Serena Williams 181st in the world as she took time off for her pregnancy and the birth of her...
View ArticleMTV Partnered With Popular Influencers to Release This Year’s VMA Nominations...
MTV is using IGTV, Instagram's stand-alone long-form video app, to release its nominations for this year's Video Music Awards. The network partnered with a team of popular Instagrammers, including Nyle...
View ArticleThe Washington Post Just Set Up a Channel on Livestreaming Network Twitch
Amazon corporate siblings The Washington Post and Twitch are getting together. The newspaper now has a channel on the livestreaming service for gamers, and it will feature live event coverage hosted by...
View ArticleTo Honor World Cup Heroes, Subway Stations in France and England Got Some New...
There are several ways to celebrate athletic heroics--statues, busts, naming of airports--yet transport authorities in the U.K. and France decided that renaming subway stations seemed apropos. With...
View ArticleInstapaper Unpins Itself From Pinterest, Becomes Separate Company Again
Some acquisitions turn out to be successful, and for others, there's always the "undo" button (or in this case, the "unpin" button). Instapaper announced Monday that control over its application was...
View ArticleArby’s Loves Making Nerdy Art From Its Boxes, and This 7-Foot Statue Is Its...
Arby's has built a strong reputation among some of the nerdier niches of the internet thanks to its meticulously well crafted pieces of art, made entirely from packaging and food, that anchor both the...
View Article72andSunny Retains Creative AOR Status for $70 Million Activision Account
Activision has concluded a creative review that also included finalist Wieden+Kennedy by retaining 72andSunny as its creative agency of record. "We are excited to continue our positive and productive...
View ArticleHow Click-to-Play Is Changing the Realm of Video Advertisements
Google's announcement that Chrome would block autoplay video with sound came as welcome news to many. However, it may be a hard pill to swallow for advertisers who have historically taken a "spray and...
View ArticleFacebook Is Taking a ‘Hyperlocal, Hyperreal’ Approach to Empowering Small...
If you live in Columbus, Ohio, or Nashville, Tenn., you'll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses--and...
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