Omnicom’s Merkley+Partners Names 16-Year Agency Veteran Its First President
Omnicom's Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president. Gelber, the first to hold this role in the shop's 25-year history,...
View ArticleLyft Encourages New Yorkers to Take a ‘Staycation’ and Explore The Local Sights
New York, New York: It's a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in. Thankfully, the 8.5 million people who live here have more than...
View ArticleHow AI Is Making Advertising More Efficient and Consumer-Focused
Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and...
View ArticleThe Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite,...
Twitter added a Translate Tweet option for its mobile site, the Twitter Lite application and Twitter for Windows. The translations, which are powered by Microsoft, have been available on desktop and...
View ArticleFacebook Messenger Users Can Now Import Their Instagram Contacts
Facebook confirmed the official rollout of a feature enabling Messenger users to import their contacts from Instagram. Users with access to the feature will see a Sync Instagram Account option under...
View ArticleDespite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases
What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks...
View ArticleInstagram Is Letting People Know When Their Friends Are Available to Chat on...
The corporate synergy between Facebook Messenger and Instagram keeps coming, as the latter introduced a feature that has been available on the former for quite some time. Instagram announced in a blog...
View ArticleLinkedIn Beefed Up Its Messaging Features
LinkedIn added several new features to its messaging Thursday. Director of product, messenger and groups Chris Szeto provided details on all of the updates in a blog post. Users now have more...
View ArticleHow Brands Can Use Research to Hone a Design or Logo
The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and...
View ArticleLinkedIn: Here’s How to Save a Post as a Draft
LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn...
View ArticleVersace’s New Ad Record May Not Be Real, But These Five Are
With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad....
View ArticleApple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angeles
TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations,...
View ArticleDark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only...
Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign...
View ArticleHere Are Our 10 Favorite TV-Themed Comic-Con 2018 Activations
Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop...
View ArticleOkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome...
In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New...
View ArticleInstagram’s Hippest Grandma Lives Large in a New Campaign for an Investing App
She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie,...
View ArticleDove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s...
Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young...
View ArticleGoodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to...
View ArticleChildren’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View ArticleHow Brands Can Tap Into Hive Mind Mentalities for New Sources of Inspiration
In an era of constant behavioral transformation, increasing marketing complexity and absurd political theater, tapping into the wisdom of the crowd can often help to provide a calming source of...
View Article