Here’s Why Jockey and The Dodo Put on a Puppy Fashion Show in Los Angeles
It's a mutt strut with adorable dogs on a catwalk--er, a puppy fashion show! Last Thursday, Jockey and The Dodo partnered to host a furry, feel-good event called Adopt the Runway to unveil a new Jockey...
View ArticleVideo: Target’s All-Female Creative Team for Swimwear Rolled the Dice for...
Target has the No. 1 market share in women's swimwear, but the retailer decided to do something a little different for its summer 2017 campaign. The creative team, which happened to be all women, chose...
View ArticleMastering These 2 Challenges Is Imperative for Brands, Say Execs From BET and...
Marketers face a myriad of challenges in today's media landscape from navigating emerging technologies like blockchain to making their companies more diverse. Executives from Spotify, BET, IBM iX and...
View ArticleWhat to Expect at IAB’s First NewFronts West
Get ready for the Interactive Advertising Bureau's first NewFronts West, which kicks off today. The two-day event will be held in the same location (unlike its New York counterpart) at the NeueHouse...
View ArticleFacebook: Here’s How to Hide an Ad in Stories
As you view Facebook Stories posts, you may occasionally see ads. If you ever want to hide one of these ads from your view, our guide will show you how this is done. Note: These screenshots were...
View ArticleWhy Brands Need to Align Their In-Person and Digital Experiential Campaigns
A cohesive brand experience is no longer a nice to have--it's a must-have. Sixty percent of millennials expect a consistent omnichannel experience. In fact, millennials called channels "irrelevant,"...
View ArticleAs Lyft Rapidly Gains Market Share, the Brand’s New CMO Will Be Tasked With...
Lyft had a major year of growth from 2017 to 2018. Now the brand has announced a new chief marketing officer, Joy Howard. She replaces Melissa Waters, who joined Lyft as vp of marketing just over two...
View ArticleInstagram Is Now Using Machine Learning to Help Detect Bullying on Its Platform
Instagram said it is now using machine learning technology to sniff out instances of bullying in photos and captions on its network and refer them to its community operations team for review. The...
View ArticleSerialized, Scripted Shows Are Coming to Snapchat
Serialized, scripted shows and docuseries are coming to Snapchat, the company announced today. Programming will range from drama to comedy to horror, with new episodes being released every day....
View ArticleHow Facebook Is Gearing Up for the Holiday Shopping Season
Facebook is getting a jump on the holiday shopping season--and for good reason. Last year's holiday season turned out to be a robust one, especially for retailers with strong online and offline...
View ArticleAmazon’s Shows Make You a Bolder, Tougher, Sexier Person in First Campaign...
Whether you're looking to stand up to your overbearing mother, get the respect you deserve at work or just spend a lot more time furiously making out in public, Amazon's Prime Video says it can help....
View ArticleHow to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. While it seems more often that copywriters...
View ArticlePantone Has Created a Custom Color for United Way Canada to Help Highlight...
United Way is a sprawling nonprofit that doesn't have one particular focus area: with nearly 1,800 local affiliates around the world, the org works on issues ranging from sanitation access in India to...
View ArticleHow Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento...
Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe has unveiled its latest wares after its $1.7 billion purchase of...
View ArticleIt’s Time for Sales and Marketing to Put Aside Their Differences and Find...
It's no one person's fault that sales and marketing have grown apart within recent years. These departments play fundamentally different roles within organizations, and over time, this has led to a...
View ArticleWhat We Learned From the First Day of NewFronts West
Vice called foul on the current brand safety system, the Los Angeles Times announced two new podcasts to follow the massive hit Dirty John and BBC News delved into "the science of memory." Those were...
View ArticleThe Cofounder of Magic Leap Discusses Creating Mixed Reality Content
As Magic Leap begins expanding access to its much-hyped mixed reality headset, many developers are looking for both guidance and inspiration surrounding what's possible on the platform. And that...
View ArticleInstagram: Here’s How to Scan a Nametag
Instagram recently released a Nametag feature, which gives each user a scannable code that they can share with others. When someone scans their code, they can quickly follow them or visit their...
View ArticleRelive Brandweek Through Some of the Most Insightful Tweets From the Movement
Twenty years ago, Brandweek was just a magazine. But in September, it was brought back to life, setting out to become a next-generation summit, a movement and a mindset. Over the course of three days,...
View ArticleWhat Media Companies Might Be Overlooking in Their Rush to Jump on the OTT...
This year, the steady migration of media companies toward creating OTT offerings has turned into an outright stampede. With brands like Netflix, Amazon Prime and Hulu leading the way, the...
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