If you were looking forward to drooling over whatever hot, near-naked model would grace Carl's Jr.'s notoriously lascivious advertising next, you're in for a disappointment.
In a new 30-second commercial, the crass burger chain plays on its reputation for portraying women as pieces of meat who love to eat smaller pieces of meat in the most ridiculously carnal way possible. But here, it turns out the sweaty, glistening curves belong to something way less titillating.
Titled "Natural Beauties," the concept is essentially a rehash of one of the older jokes in the book, if cleverly tailored to poke fun—in a nonetheless leering, winking sort of way—at the brand's history of scantily clad talent including Charlotte McKinney, Kate Upton, Kim Kardashian and Paris Hilton.
In the end, it's all just part of Carl's Jr. attempt to make its products seem less terrible for your health—i.e., natural. Everyone knows that's a nonsense classification to begin with, and seems particularly half-hearted here—which is fitting, because each time you eat one of the brand's hot-dog-and-potato-chips-on-a-burger burgers, half your heart is probably liable to just give up.
CREDITS
Client: Carl's Jr.
Chief Executive Officer: Andy Puzder
Chief Marketing Officer: Brad Haley
Senior Vice President, Product Marketing: Bruce Frazer
Director of Advertising: Brandon LaChance
Vice President, Field Marketing, Media, Merchandising: Steve Lemley
Director, Product Marketing, Merchandising: Christie Cooney
Product Marketing Manager: Allison Pocino
72andSunny Team
Chief Creative Officer: Glenn Cole
Group Creative Directors: Justin Hooper, Mick DiMaria
Creative Directors: Tim Wettstein, Mark Maziarz
Senior Designer: Marcus Wesson
Group Strategy Director: Matt Johnson
Strategy Director: Kasia Molenda
Strategist: Eddie Moraga
Group Brand Director: Alexis Coller
Senior Brand Manager: Scott Vogelsong
Brand Coordinator: Anthony Fernandez
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Junior Film Producer: Kira Linton
Film Production Coordinator: Taylor Stockwell
Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Jennifer Jahinian
Business Affairs Coordinator: Ryan Alls
Coast Public Relations:
Founder, CEO: Jeanne Beach Hoffa
Group Director: Melissa Penn
Director: Kate Franklin
Production Company: Strange & Wonderful
Director: Will Hyde
Executive Producer: Celeste Hyde
Producer: John Gomez
Editing: 72andSunny Studio
Editor: Doron Dor
Executive Producer: Jenn Locke
Producer: Becca Purice
Online Finishing: Brickyard VFX
Visual Effects Producer: Diana Young
Visual Effects Artists: Patrick Poulatian, Mandy Sorenson
Computer Graphics Artist: David Blumenfeld
Telecine: Beach House
Colorist: Mike Pethel
Producer: Denise Brown
Audio, Sound Design: On Music and Sound
Mixer, Sound Designer: Chris Winston
Music:
Track: "Beastie"
Written and Performed by: The Blancos
Used courtesy of Godiy Music