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For July 4, Tillamook Takes a Stand Against Un-American American Cheese
As we near any holiday—July 4 is coming up!—we watch brands try to capitalize on it by using social media to link themselves to the milestone. The West Coast dairy brand Tillamook is amusingly taking...
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Ad of the Day: Samsung Goes Deep With This Epic Surf Spot From 72andSunny
72andSunny catches a new wave with Samsung in this short film created with the World Surf League, which Samsung Mobile sponsors. A sequel of sorts to last year's Cannes Gold Lion-winning "Every Day Is...
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Brands Are About to Find Out How Powerful GoPro Videos Can Be
Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those videos,...
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Don't Get Too Excited About the Steamy Curves in Carl's Jr.'s 'Natural...
If you were looking forward to drooling over whatever hot, near-naked model would grace Carl's Jr.'s notoriously lascivious advertising next, you're in for a disappointment. In a new 30-second...
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Google Paints Stunning Portraits of Disability Rights Heroes on Washington,...
In 1990, a group of disabled people pulled themselves up the steps at the U.S. Capitol building to advocate for the Americans With Disabilites Act, protesting delays in an event that became known as...
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MDC Founder Miles Nadal Is Paying the Company Back $21 Million
Former MDC Partners chief Miles Nadal has already paid the company back $8.6 million and owes an additional $12.7 million in the wake of the SEC inquiry into his expenses, company CFO David Doft told...
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Adidas Wants Young Athletes to Stop Obsessing Over Leo Messi and Other Sports...
Kill your idols, as they say. Or, at least stop worshipping them so much. That's what Adidas' new inspirational 60-second spot from 72andSunny is about, though it'd be easy to get caught up in the...
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72andSunny's 72U Just Turned a Vacant Lot in Venice Into a Great Community...
What's inspiring about a dusty patch of ground in Venice, Calif., populated with a few scraggly weeds and hemmed in by a chain link fence? Plenty, according to the team at 72andSunny's in-house...
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Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad...
For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's...
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Epica Seeks Higher Profile on Awards-Show Circuit
It's been around since 1987 and is judged by advertising experts from 42 countries, but the Epica Awards hasn't enjoyed the sort of U.S. exposure seen by the likes of Cannes, the Clios and The One...
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Zac Posen Debuts an LED Dress Made by (and for) Female Coders
Fewer than 1 percent of high school girls plan to study computer science in college. Hoping to change that, Google's Made with Code initiative recently encouraged girls to design a "little black...
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ESPN Finds 5 Famous Endorsers After Hours to Kick Off Ads for Late-Night...
What do George Washington, Thomas Jefferson, Abraham Lincoln, Theodore Roosevelt and William Howard Taft do late at night at National Park, while winding down after their daily Presidents Race? They...
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Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of...
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To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans
Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then...
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After a Rocky Summer, MillerCoors Hires 72andSunny as Its New Creative Agency
72andSunny has won the competition for MillerCoors' creative assignment, marking the agency's return to the beer category. The Los Angeles agency, a unit of MDC Group, bested Deutsch and 180 L.A. in a...
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Carl's Jr. Says This Provocative 'Border Ball' Ad Is About Sexy Women, Not...
Carl's Jr. likes being provocative, but not in the realm of politics. That's the message from parent company CKE Restaurants, which has gone on the record to deny claims that its latest ad with...
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James Franco and Lenny Kravitz Try Not to Suck at Guitar Hero Live in New Ad
One of the key features of the upcoming Guitar Hero Live is the real-time reaction of a live-action crowd, who'll tell you pretty quickly if you suck at lead guitar. And both Lenny Kravitz and James...
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Dropbox Shifts Its Image From Cloud Storage to Collaborative Sandbox
Dropbox—one of the first and most familiar names in cloud storage—is hoping to shed its image as a utility in favor of being seen as an incubator of creativity. In the tech company's first work from...
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Google Invites You to Rediscover Paris Nightlife With Its Exploratory 'Magic...
Yesterday, Google France launched the second edition of "Les Heures Magiques" ("The Magic Hours"), created with 72andSunny Amsterdam. For 31 nights, the interactive, mobile-first campaign will invite...
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With Its New 'Partnership Incubator,' 72andSunny Is Now a Matchmaker for Brands
72andSunny's latest work for Activision is also its latest work for Carl's Jr. and Hardee's. That's no weird coincidence. In fact, that's the goal of the agency's Brand Partnership Incubator, a new...
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