Heat Asks 3% Conference Goers to Check Their Privileges at the Door
At the seventh annual 3 Percent Conference, which is being held Thursday through Friday in Chicago this year, Deloitte-owned Heat wants guests to be "as aware of your privileges as the coat on your...
View ArticleYellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a...
Three years ago, Yellow Tail became the first wine company in nearly 40 years to air a Super Bowl spot. Now, the brand has announced plans to return with a 30-second spot using the same regional buy...
View ArticleSorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic...
Martin Sorrell's S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be "one of the largest and fastest-growing programmatic buyers in the world," with interested...
View ArticleANA Report Hints at Potential Legal Pitfalls for Media Agencies
The Association of National Advertisers released a white paper dealing with the potential legal actions media agencies may face for nontransparent practices as part of a "long-term, industrywide...
View ArticleThese 4 Must-See Campaigns Featuring Strong, Bold Women Were Just Recognized...
While the ad world may, at times, continue to struggle in its quest for better representation in its output, the 3% Movement honored advertising that showed the resilience, ambition and courage of...
View ArticleThis Heart-Melting Animated Short Shows the Intimate Power of Kindness and...
"It takes a village" may sound like a bit of a cliche, but it's also true. Navigating this world by yourself is extremely tough; the right support can not only help you survive but also thrive. To...
View ArticleAlibaba Rings Up $30.8 Billion on Singles Day 2018
The world's biggest shopping day lived up to the hype as e-commerce platform Alibaba set another retail record, selling $30.8 billion in gross merchandise volume -- including $1 billion in the first...
View ArticleEditor’s Letter: Modern Sales Takes a Community-Oriented Approach
In the year that we've co-created the Digital Transformation Playbook with Accenture Interactive, we've touched on a wide host of topics and themes that are shaping the modern--and future--art and...
View ArticleInfographic: Digital Transformation Is Critical for B-to-B Companies. Here’s...
B-to-b buyers are increasingly using digital channels and want relevant, personalized web experiences. But those experiences are falling short for many buyers, as b-to-b sellers, while not yet as...
View Article5 Integral Components of a New-Wave B-to-B Marketing Strategy
Most business-to-business organizations have barely reached the starting gate of their digital transformation, much less the finish line, and getting there won't happen overnight. A recent survey by...
View ArticleMedia Companies Need to Partner With Brands If They Want to Survive in the...
Lava crackling down the slopes of Kilauea. The whispering walls of Gol Gumbaz in Bijapur. A strangely beautiful ultrasonic conversation between rats in downtown Manhattan. When The New York Times...
View ArticleThese 16 L.A. Brand Stars Are Doing Show-Stopping Work in the City of Angels
Sex Dust and Naked Juice have nothing to do with the San Fernando Valley's once-thriving porn industry. As a matter of fact, those two products, from Moon Juice and PepsiCo, are part of the...
View ArticleWhy Culver City Is Finally Having Its Moment in the L.A. Creative Scene
If recent developments are any indication, it's Culver City's time in the Southern California sun. While many agencies and creative companies have called the area home for years, the buzz around it is...
View ArticleHow Busy Philipps Spun Her Intimate, Wildly Popular Instagram Stories Into...
By 11 a.m. in Los Angeles, Busy Philipps has seen her daughters off to school, hauled herself to a LEKfit dance workout, met with her team on the set of her new E! talk show and worried about how her...
View ArticleThis Direct-to-Consumer Haircare Brand Just Sold Its Millionth Bottle, Thanks...
In three years, Function of Beauty, a direct-to-consumer haircare company, has not only sold its millionth bottle but it has essentially created a million different products, as each bottle is...
View ArticleThis Highly Anticipated Christmas Ad From Sainsbury’s Has a Great Message,...
If you've been working on a big-budget ad for the better part of a year, then learn one day that another brand has beat you to the same creative concept by a daunting two months, what do you do? For...
View Article‘Don’t Ask Me How Many People I’ve Killed.’ HP Reveals the Awful Questions...
Since its launch last year, HP's "Reinvent Mindsets" campaign has shown how unconscious bias negatively impacts talent. Powerful and moving ads targeting the African-American, female, LGBTQ and Latino...
View ArticleThis Heartbreaking Film Shows How Consumerism Has Tarnished the Meaning of...
The intended focus of Veterans Day has always been to honor those military veterans who have served and sacrificed in the U.S. Armed Forces. Over time, however, the special day of acknowledgment has...
View ArticleInfographic: Most Consumers Don’t Even Notice Store Closures
As online shopping skyrockets, brick-and-mortar stores continue to close. And most consumers don't even notice, according to new research from Sailthru. While nearly 40 percent of consumers didn't...
View ArticleWhy the Sharing Economy Has Come to Apparel
Consumers live in a world where they can rent someone else's apartment for a weekend, or furniture, or luxury handbags or even a bridesmaid--and now, shoppers can add clothing from their favorite mass...
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