Q&A: Bloomberg Media’s Global CRO Discusses the Modern Sales Team
Keith Grossman loves his job, as he views it as a giant puzzle, with interconnecting pieces to form a bigger picture. As the global chief revenue officer of Bloomberg Media, Grossman oversees about 250...
View ArticleTimeline: Busy Philipps Is an Overnight Success 20 Years in the Making
From playing Kim Kelly, everyone's favorite Freak, to a stint as an ER intern, an award-winning turn in Cougar Town and a tasty soup endorsement, Busy Philipps has paid her dues and then some. Here's a...
View ArticleLatest ‘Love Has No Labels’ Spot Asks Why It Takes Devastating Events to...
R/GA's latest iteration of its "Love Has No Labels" campaign for the Ad Council questions why it takes catastrophes like natural disasters to get people to put aside their bigotries and just help each...
View ArticleSnapchat Is Rolling Out Friendship Profiles, Bitmoji Stories and Bitmoji Merch
Snapchat revealed two new features and one new ecommerce initiative Tuesday morning. The messaging application debuted Friendship Profiles, which contain all of the content--images, videos, messages,...
View ArticleCoca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive,...
If you looked at any of Coca-Cola's social media accounts over the weekend, you may have noticed ... well, nothing. Not that there was nothing new, but there was no content at all. The brand wiped all...
View ArticleFacebook Shared 5 Holiday Shopping Season Tips for Marketers
Conversations about the holiday shopping season are already happening on Facebook, as the social network reported that some 19 million people generated about 40 million related interactions from Nov. 1...
View ArticleYouTube Music’s Largest Campaign Features Latin Stars Like Karol G and J Balvin
Timed to the Latin Grammy music awards, YouTube Music is launching a new campaign, the first of its kind at this scale, featuring a range of popular Latin artists, including Anitta, Karol G and J...
View ArticleThe Golden Age of Branded Television Will See Brands Seamlessly Integrated...
Boutique fitness brand seeks hot new series to Netflix and chill with. I live healthy, but don't worry, I won't be counting your calories. Youthful, but wise beyond my years, with a sense of adventure...
View ArticleFor Production Company Summerjax, It’s All About Trust and Collaboration
Manhattan Beach, Calif., neighbors Lauren Tanzer and Wimberly Meyer were having conversations about new motherhood and marketing in 2013 when they began cooking up a plan to disrupt the industry. Five...
View ArticleThese 2 Chicago Streetwear Brands Found National Success By Keeping It Local
Streetwear is more than just a fashion statement. It's a culture, one that's exploded in recent years. Fueled by social media hype, in-the-know fans line up for hours to score T-shirts, sneakers or...
View ArticleHow the Flyers Created Gritty, the Internet’s Most Beloved Mascot
During a trip to the NHL All-Star game in 2017, the son of Flyers chief operating officer Shawn Tilger intently watched the antics of the mascot hockey game and afterward asked his father why the team...
View ArticleA Nurse Drove His Tundra Through the California Wildfires to Save Victims. So...
Toyota is replacing the Toyota Tundra truck of a nurse who destroyed his own trying to get his colleagues and patients to safety in the midst of the California wildfires. Last week, Allyn Pierce--a...
View ArticleVideo: Inside Adweek’s 2018 Brand Genius Gala
On Nov. 7, Cipriani 25 Broadway hosted Adweek's annual Brand Genius event. NBC News anchor Stephanie Ruhle emceed a gala celebration of the most interesting and innovative brands of 2018, including...
View ArticleParty in Cancun! MTV Revives Spring Break as Multiplatform Global Event in March
During the past two years as MTV president, Chris McCarthy has turned around the flagging network by reviving several of its most famous shows and brands, including Jersey Shore, TRL, The Real World,...
View ArticleFacebook Messenger: Here’s How to Hide an Ad on the Home Screen
While browsing Facebook Messenger, you may sometimes see advertisements in your list of active conversations. Did you know that you can remove any of those ads that you don't wish to see? Our guide...
View ArticleNielsen Will Offer More Streaming Data With Comcast Partnership
People who watch programming on Comcast's Xfinity online streaming services will be measured by Nielsen, according to an agreement the two companies announced today. The new partnership is intended to...
View ArticleThese Are the 10 Best Thanksgiving Movies to Stream Over the Holidays
After you've gobbled up your turkey dinner and enjoyed a second (or third?) piece of pumpkin pie, it will be time to get cozy with your loved ones for a little holiday-themed movie. Indulge in stories...
View ArticleBrands Need to Keep Gen Z’s Changing Priorities in Mind or Risk Isolating...
Like the many generations of teens that came before them, Gen Z are social creatures. Developing friendships and building a community outside the family ecosystem is, and likely always will be, as...
View ArticleMercedes-Benz Will Return to the Super Bowl in 2019
Mercedes-Benz is back in the Super Bowl for its fifth nonconsecutive appearance, a spokesperson for the brand confirmed. It will air during the Feb. 3 broadcast of the game on CBS. No other details...
View ArticleFree Movies and TV Shows Are Now Available on Comcast’s X1 Platform
All customers will soon be able to access free movies and television shows using the Xfinity X1 platform as Comcast looks to grow its offerings and partnerships for viewers. Comcast partnered with...
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