Jane Maas and the Lasting, Honest Impact She Left On Advertising
Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as "the real Peggy Olson" in reference to the Mad...
View ArticleSanta Tries to Keep Up at the Speed of Ecommerce in This Humorous Ad for...
In a world where Amazon can deliver groceries straight to your doorstep within mere hours, Santa and his workshop don't pack the same punch as they once did. At least in that's the general consensus in...
View ArticleWPP Wins Volkswagen in North America as Brand Establishes 4 Regional...
Automaker Volkswagen announced today that WPP is the winner in the North American region of its global creative review. The holding group defeated IPG, Omnicom and Publicis, which was the other...
View ArticleAdweek Honors 16 Rising L.A. Brand Stars
As part of Adweek's annual L.A. issue, we honored 16 creatives who are on the leading edge of this consummate company town. On Nov. 15, Deutsch's Steelhead Studio in Playa Vista, Calif., hosted...
View ArticleMarketers Need to Consider Consumers Changing Music Preferences, Especially...
Undoubtedly, the way that we consume music has changed drastically in the digital age. People are no longer tethered to a radio. We listen to podcasts, stream highly-personalized Pandora stations and...
View ArticleNBCUniversal Taps Machine Learning to Tie Ads to Relevant Moments on TV
The next time you see, say, a wedding scene on a USA Network show followed by a champagne commercial, it may not be a coincidence. NBCUniversal announced a new machine learning tool today that helps...
View ArticleFacebook: Here’s How to Create a Watch Party
In July, Facebook made its Watch Party feature available to all Facebook groups around the world. Now, users can create their own Watch Parties on News Feed without being associated with a group. The...
View ArticleInstagram Is Tinkering With the Layout of Its Profiles
Instagram users: If your profile starts looking a little different to you, you're not seeing things. There's a reason for it. The Facebook-owned photo- and video-sharing network revealed in a blog post...
View ArticleCMOs Can Learn How to Be More Progressive and Innovative From Gaming Brands
At first blush, the National Football League's recent hire of Activision Blizzard's Tim Ellis as CMO looks like a beleaguered brand's attempt at leveraging fresh marketing insight to recapture a young...
View ArticleHow a 50-Year-Old Speech Recognition Technology Became Today’s Voice Assistant
Using technology for speech recognition has been around for decades, first introduced by IBM in 1961. The Shoebox, as it was called, recognized 16 words and numbers zero through nine. It took another...
View ArticleAll Facebook Pages and Profiles Can Now Host Watch Parties
Facebook's Watch Party feature is now available to all pages and profiles, and some new wrinkles have been added. The social network began testing Watch Party in January as a way for members of a group...
View ArticleFacebook: Here’s How to Add GIFs to Stories
Did you know that Facebook allows you to add GIFs to your Stories posts? Our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Once...
View ArticleCondé Nast CEO Bob Sauerberg to Step Down Amid Restructuring
Cond? Nast and Cond? Nast International will combine and be overseen by a newly created CEO position to lead the "new" Cond? Nast. Current Cond? Nast CEO Bob Sauerberg will step down amid his...
View ArticleNotable 2018 Behavioral Trends on YouTube
People watch more than 1 billion hours of video on YouTube every day and generate billions of views. While that sheer volume creates a lot of noise, when you look a little closer, patterns start to...
View Article4 Ways Brands Can Bring Purpose to Their Marketing Strategies This Giving...
Global citizens will soon collectively unite to donate to organizations and causes that matter to them this Giving Tuesday. Celebrated annually on the Tuesday following Thanksgiving, consumers will...
View ArticleWhatsApp Chief Business Officer Neeraj Arora Is Leaving the Messaging App
WhatsApp chief business officer Neeraj Arora revealed in a Facebook post that he is leaving the Facebook-owned messaging application. Co-founders Brian Acton and Jan Koum left WhatsApp in September...
View ArticleIndependent Agency Periscope Acquired by Printing Company Quad/Graphics for...
Minneapolis-based full service agency Periscope announced today it has agreed to be acquired by Quad/Graphics, a printing company based in Sussex, Wis. Quad/Graphics, which describes itself as "the...
View ArticleHow CubCoats Transformed Into a Kids Toy Brand With an Upcoming Animated...
The young entrepreneurs behind a two-in-one plush and hoodie product called CubCoats admit they're not exactly the crafty types. That may be why their first prototype was a stuffed elephant crudely...
View ArticleOnce an Industry Innovator, JWT Considers Its Next Creative Move
For many years, J. Walter Thompson was considered an industry titan, responsible for some of the most enduring and iconic creative work that continues to resonate in pop culture today. Additionally,...
View ArticleDepartment of Justice Indicts 8 People in Massive Digital Ad-Fraud Scheme
The U.S. Department of Justice has indicted six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud scheme worth more than $30 million. The...
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