As JWT Merges With Wunderman, What’s Next for WPP?
After this week, there is no doubt that WPP CEO Mark Read plans to fulfill his promise to bring a "radical evolution" to the biggest name in advertising. The news that J. Walter Thompson will merge...
View ArticleCan You Figure Out Which Made-for-TV Holiday Movies Are Fake?
With each passing year, more and more networks are getting in on the holiday movie extravaganza because they're mega-ad revenue generators. With more original made-for-TV movies being made each year,...
View ArticleThe Los Angeles Rams Are Showing No Signs of Losing Their Social Momentum
The Los Angeles Rams remained ram tough on Facebook, Twitter and Instagram during weeks 10 through 12 of the National Football League season, according to social marketing firm Unmetric. The Rams led...
View ArticleTeens on Social Media: Save the Drama for Your Mama
While being connected is the norm for teens, they also find the online environment to be "hostile and drama-filled," according to a new survey of U.S. teens aged 13 through 17 by Pew Research Center....
View ArticleOn the Adweek Podcast: The Oldest Name in Advertising, Retired
In a historic move, J. Walter Thompson, the world's oldest ad agency, is merging with sister agency Wunderman to form Wunderman Thompson. What does this mean for other legacy agencies and the future of...
View ArticleHow Brands Can Use Digital Techniques to Improve Their TV Advertising
Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale brand awareness. When digital advertising...
View ArticleIkea Agencies Unwittingly Made Two Holiday Ads With the Same Premise, and...
Well this is odd. Ikea has launched two different holiday ads in two different countries starring two different precocious young magicians in very similar situations, but the connection is apparently...
View ArticleSpotify Unearths More Weird, Wonderful Data About Your Playlists and...
It's getting to be that time again, a time to reflect on all the highs and lows of the past year and make resolutions for the next. But before you do that, Spotify has another round of truly...
View ArticleTo Avoid the Fate of Music Streaming, Podcasts Need to Validate Their Audiences
By 2009, the digitization and personalization of the music space had brought tremendous benefits to listeners. Almost everyone you knew was listening--and if they weren't, their kids were. It wasn't...
View ArticleUnilever CEO Paul Polman Is Retiring After 10 Years With the Brand
Paul Polman, CEO of Unilever, will retire at the end of the year after over 10 years with the company. The brand's current president of beauty and personal care, Alan Jope, will take over Polman's...
View ArticleDigital Publisher Mic Announces Mass Layoffs Amid Sales Talks
Mass layoffs were announced to Mic staffers at an all-hands-on-deck meeting Thursday morning. Sources told Adweek on Wednesday that Mic was in talks to be sold and that the digital news organization...
View ArticleSantander’s Powerful AR Experience Shows the Misunderstood Realities of...
Jen doesn't like to complain about her circumstances or ask for help, even with her mother. Instead, she wakes up before dawn and gets ready for work in her car, where she's living. She's one bad...
View ArticleTwitter: Here’s How to Turn Off Read Receipts
Did you know that Twitter allows you to turn off read receipts so that users won't know when you've seen their direct messages? Here's how to turn off read receipts from within the Twitter mobile...
View ArticleCarat Names New Chief Strategy Officer as Former Moves Into Dentsu Role
Carat has hired Sean Healy, the global head of communications planning at Zenith, to fill in the role of chief strategy officer. Healy will take over the position on Dec. 3 from Sanjay Nazerali, who...
View ArticleMicrosoft Is Rebranding Its Entire Suite of Office Icons
It's been five years since the icons for Microsoft Office were last updated, and the Microsoft of then and the Microsoft of now are two very different companies. Since CEO Satya Nadella took over in...
View ArticleBloomingdale’s Hopes 5 Generations of Shoppers Want Luxury Appliances
Department store Bloomingdale's has been a New York institution for 157 years (starting out with hoop skirts, which were all the rage in the 19th century) evolving into something of a cultural icon,...
View ArticleMDC Partners Board Reportedly Rejected Agencies’ Buyback Offers
At least one of the more than 50 agencies owned by struggling network MDC Partners recently made an effort to buy itself back from the company only to be rejected by the board of directors, according...
View ArticleAs Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to...
Believe it or not, Gen Z is entering its prime working years. The 13- to 24-year-old cohort's spending power is estimated at somewhere between $29 billion and $143 billion, easily eclipsing that of the...
View Article5 Ways Brands Can Harness the Power of Touch and Visually Entice Consumers...
We spend more time staring at screens than sleeping. We're bombarded daily by a relentless fusillade of information--some valid, much of it vapid. Political polarization, trolls and manufactured...
View ArticleIntel to Shutter In-House ‘Agency Inside’ Creative and Production Operations...
Silicon Valley tech giant Intel has laid off all of the creative and production staffers at Agency Inside as it prepares to focus the in-house hub it launched about three years ago only on account...
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