Zappos Touts Its Customer Service in Bright, Poppy Brand Campaign From Plan A
Zappos loves to tell stories about its customer service. The company is once again using its marketing to do just that with a colorful new brand campaign touting its 24/7 customer service and its...
View ArticleDuckDuckGo Says Google’s Filter Bubble Is Real, and It Can Prove It
In President Obama's January 2017 farewell speech, he addressed the danger of retreating into our own bubbles, be they neighborhoods, campuses, houses of worship or social media feeds "surrounded by...
View ArticleHow Google’s Cryptocurrency Ban Rollbacks Are a Positive Sign for the Industry
Google's sudden ban on cryptocurrency ads sent shockwaves through the industry last spring. In a reversal in October, Google announced it would roll back part of its ban. While there is still...
View ArticleNew York City’s Carnegie Deli Is Back Thanks to The Marvelous Mrs. Maisel
At the end of 2016, Carnegie Deli--a New York City institution and one of the city's longest-running Jewish delicatessens--shuttered its doors. But thanks to The Marvelous Mrs. Maisel, New Yorkers will...
View ArticleEven If Your Personal Data Wasn’t Stolen in the Latest Breaches, You’re...
Ask a person whether some form of their personal information was stolen by hackers in recent years, and the answer is probably yes. That's likely why Friday's news that Marriott International had...
View ArticleThe Superlatives 2018 Brands Would Win in High School
Ah, superlatives--the titles we bestow upon ourselves when we graduate high school, as well as upon brands, innovations and virtually anything else that can be put into a list when one chapter ends and...
View Article12 Campaigns That Show How TBWA Sparked Conversations Worldwide in 2018
Pulling off stellar creative around the globe is a big ask of any agency, in part because of the massive level of talent required--but also because there's no single formula that can be copied and...
View ArticleGroupM Downgrades 2018 Ad Growth Projections and 2019 Expectations
WPP's media investment group, GroupM, updated its 2018 and 2019 ad investment forecasts to reflect a downgrade in both. In its biannual This Year, Next Year report, GroupM downgraded 2018 growth...
View ArticleDespite Regulation Fears, Marketers Are Still Investing Heavily in Data
Marketers might hand-wring about the prospect of privacy regulations and the continued impact of the European Union's General Data Protection Regulation (GDPR), but they're still spending big on data....
View ArticleThe Trade Desk Seeks New COO Following Rob Perdue’s Exit
The Trade Desk, arguably the most successful publicly traded ad-tech company, has announced the impending exit of COO and board member Rob Perdue. The programmatic company announced yesterday that...
View ArticleOver 70 Percent of Millennials on Twitter Have Commented on Companies’...
Twitter partnered with enterprise social technology company Sprinklr to analyze millennials' habits and customer-care preferences. Sprinklr revealed the results of a survey conducted on its behalf by...
View ArticleThese White Sheets Are a Chilling Reminder of What Happens to Every 17th Girl...
The concept of bride kidnapping may seem alien to Americans, but in some parts of the world it's an ancient custom that, even though illegal, persists to this day. One of those areas is Central Asia,...
View ArticleHere’s What Marketers Can Learn From Ariana Grande’s Viral ‘Thank U Next’ Video
This past weekend, pop star Ariana Grande released the companion music video for her chart-topping hit "Thank U, Next," creating the sort of mass-market cultural event that has become increasingly rare...
View ArticleHow a Mexican Beer Brand Gamed Facebook’s Algorithm for a Good Cause
Hearing about a company trying to game the Facebook algorithm usually brings to mind spam and clickbait, but what if the goal was to protect the reputation of an entire nationality of people? The...
View ArticleInternal Emails Shine Light On Facebook’s Approach to Sharing and Selling...
Facebook gave some advertisers and companies special access to data about Facebook users, made quick decisions about shutting down its competitors' access to data and focused aggressively on making...
View ArticleFacebook Gaming’s Level Up Program Is Now Live in 30 Countries
Facebook Gaming's Level Up program has expanded to support video game content creators in 30 countries. The program, which debuted in June, was designed to help video game livestreamers grow their...
View Article4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges
Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry....
View ArticleAccenture Among Final Bidders to Acquire MDC Partners Network
International global management consultancy Accenture is reportedly among a small group of bidders seeking to acquire ad agency network MDC Partners and its 50-plus properties around the world. Those...
View ArticleWhy Brands Need to Apply Specific Strategies to Content to Make it Meaningful
To stand out, brands need to be meaningful. Maybe in 2018 that doesn't come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain...
View ArticleAfter 35 Years With Unilever, CMO Keith Weed Will Retire in 2019
Keith Weed, leader of the world's second largest marketer, is retiring. After 35 years with Unilever, Weed will depart in May of 2019. The news follows a leadership shakeup in late November at Unilever...
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