Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury...
There may be a few schools of thought on why the Payless faux boutique stunt has attracted so much attention this week, with its videos of Los Angeles fashionistas paying $600 for $20 shoes going viral...
View ArticleAs Shake-ups Continue to Hit the C-Suite, the Role of the CMO Is Most Often...
As companies struggle to keep pace with rapid changes in business, culture and consumers, they're appointing more and more chiefs to cover what they might be missing. Overall, it's the CMO role that...
View ArticleA Close Friends Sharing Option Was Added to Instagram Stories
Instagram began rolling out a Close Friends feature for Instagram Stories, enabling people to share their Stories solely with their customized lists. The feature is rolling out to iOS and Android users...
View ArticleTrade Body to Roll Out ‘TAG Threat Exchange’ Following FBI Bot Takedown
Earlier this week, the U.S. Department of Justice indicted several foreign nationals alleging a digital advertising fraud scheme worth more than $30 million. This followed an FBI-led investigation...
View ArticleBadger & Winters Joins Recently-Formed Holding Company Plan A
Plan A, the holding company formed this June by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex, has added independent New York agency Badger & Winters. The...
View ArticleThe Victoria’s Secret Fashion Show Is a Marketing Juggernaut With Waning...
On Sunday night, CBS will air Victoria's Secret's annual fashion show. The event, which was taped in November in New York, is the lingerie brand's yearly pinnacle. Since its first iteration in 1995,...
View ArticleStats of the Week, Tick-Tock Edition
It's only been a week since Black Friday, yet it seems like it was a century ago. With all the big news from this week, it's easy to forget that history has a way of not only repeating itself, but also...
View ArticleHouston Rockets, Milwaukee Bucks, Philadelphia 76ers Fast Break on Social in...
The Houston Rockets and Milwaukee Bucks continued to lead National Basketball Association teams in growth on Facebook and Twitter, respectively, in November, while the Philadelphia 76ers surged on...
View ArticleData Is Helping Creatives Find New Sources for Innovation and Design
Data is rapidly emerging as the next frontier in design. Nearly every designer today works with it, and it increasingly plays a role in nearly every part of the creative workflow. And creative...
View ArticleNew Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC...
New Balance took a new approach to its New York City Marathon campaign earlier this month, using a compression algorithm from Nielsen Consumer Neuroscience to inform how it edited its 30-second spot...
View ArticleHow Bonobos Reinforces Its Startup Culture on Cyber Monday
"Live from New York, It's Chaturday Night Live!" At Bonobos' New York headquarters on Cyber Monday, the clothing company tipped its cap to SNL during a sketch at its eighth annual Cyber Monday...
View ArticleCars.com Is the Latest to Take Digital Media Buying—Including...
Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house. Duties that were taken in-house include paid...
View ArticleYouTube Stories Is Now Available to Creators With Over 10,000 Subscribers
Is the stories format about to take off on YouTube? The Google-owned video site apparently thinks so. Product lead Todd Sherman announced in a blog post that YouTube Stories are now available to all...
View ArticleAll Episodes of Buffy the Vampire Slayer, Angel, Firefly Are Now on Facebook...
Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a...
View ArticleYouTube Stories: Here’s How to Create and Share a Stories Post
YouTube expanded the availability of its YouTube Stories feature for creators, which allows them to share photos and videos with viewers (both subscribers and non-subscribers) that will remain visible...
View ArticleThe Game Awards Will Be Livestreamed on Twitter Dec. 6
Video game and esports awards show The Game Awards 2018 will be livestreamed on Twitter for the third consecutive year. A preshow will be livestreamed via @thegameawards at 5:30 p.m. PT/8:30 p.m. ET...
View ArticleThis Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for...
In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that's just right for the holidays. The spot by BETC Paris...
View ArticleWhen Santa’s Naughty List Gets Leaked, One Kid Hatches a Plan to Turn...
The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of...
View ArticleMartin Sorrell’s S4 Capital Acquires Programmatic Player MightyHive for $150...
S4 Capital, Martin Sorrell's self-described new age/era digital advertising and marketing services company, announced Tuesday morning that it has entered into an agreement to acquire programmatic...
View Article5 Ways Marketers Can Start Including the Often Forgotten Latino Population in...
I am now an invisible target to brands. Having relocated to the U.S. from Latin America two months ago, I am in a buying moment. I'm in the process of setting up a new home, buying a car and equipping...
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