Radio Companies Are Eyeing Podcasts as Viable Investments
Half a decade after leaving radio (Clear Channel/iHeartMedia) due to the podcast phenomenon being ignored, podcast now has the full attention of the radio companies, with the majority of the top...
View ArticleSnapchat: Here’s How to Remove Yourself From ‘Quick Add’
Snapchat's "Quick Add" feature is designed to help users find their friends on the image- and video-sharing platform. Specifically, a user may show up in someone else's "Quick Add" list if they share...
View Article5 Ways to Connect With Hispanic Millennials and Gen Zers
Contrary to how they're often portrayed in the media, today's young Hispanic population is dynamic, multicultural, heterogeneous and often multilingual, setting them apart from every other group,...
View ArticleHow Brand Experiences and Social Media Intersect
Thanks to the combined rise of tech and our desire for human interactions, we're choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in...
View ArticleYouTube Sends Memo to Major Brands and Holding Companies Regarding Latest Ad...
YouTube moved to address the newest in a string of "brand safety" controversies that could affect its advertising business late yesterday. According to several parties with direct knowledge of the...
View ArticleA Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today
Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019, during Black History Month, we witnessed one of...
View ArticleBiddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More...
TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars. Two...
View ArticleABC’s Whiskey Cavalier, the Butt of Jimmy Kimmel’s Upfront Jokes, Hopes to...
For buyers who attended ABC's upfront event last May, the prognosis for the network's just-announced midseason series Whiskey Cavalier seemed suddenly grim, thanks to a particularly withering routine...
View ArticleHow Director Peter Chelsom Made His BMW-Sponsored Short Film Feel Like Art,...
The cast of Berlin, I Love You boasts a number of recognizable faces including Keira Knightley, Luke Wilson, Helen Mirren and Jenna Dewan. But a leading role in one of film's stories doesn't have a...
View ArticleDespite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full...
In today's business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales...
View ArticleSnapchat: Here’s How to Change Who Can Contact You
By default, Snapchat will only allow your in-app "Friends" to contact you and view your Story posts within the application. However, did you know that you have the option to allow everyone to contact...
View ArticleHow Ebony and Jet Magazines Set the Stage for More Diversity in Publishing
Before the rise of digital and social media, consumers had to rely on information from television, radio and print periodicals and newspapers. Unlike today, consumers didn't have instant access to the...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
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