BMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleBrands Can Now Add Instagram’s Poll Sticker to Instagram Stories Ads
Instagram is beginning the process of bringing interactive elements to its Stories ads with Tuesday's rollout of its poll sticker for use within those units. The Facebook-owned photo- and video-sharing...
View ArticleHow the Internet Will Change Thanks to the EU’s New Copyright Rules
After the European Parliament approved the EU Copyright Directive in a 348-274 vote this morning, the controversial and complicated overhaul of copyright rules in the European Union will cause major...
View ArticleThis Organization Is Giving Toronto Students the LGBTQ Sex Education That...
Conservative policies in Ontario have stripped LGBTQ issues from the sex-ed public school curriculum, but one organization has taken action to reinstall them. On Tuesday, Toronto public high school...
View ArticleFTC to Examine ISP Privacy Practices on Consumer Behavior and Device Use
The Federal Trade Commission said in a statement on Tuesday that it is looking into how major U.S. internet broadband providers "collect, retain, use and disclose information" about consumers and the...
View ArticleSpringserve Partners With Protected Media to Cut Down on Video Ad Fraud and...
The video ad mavens at SpringServe announced a partnership with the security pros at Protected Media. By bringing "the latest measurement and verification tools" on board, SpringServe hopes to cut down...
View ArticleGoogle News Initiative and McClatchy Will Fill a Local News Void in 3 U.S....
Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to...
View ArticleMcDonald’s $300 Million Acquisition of Dynamic Yield Will Beef Up Its...
It's no deal from the Dollar Menu, but McDonald's acquisition of Dynamic Yield, a personalization company, is ramping up its digital transformation. According to CNBC, the acquisition was worth more...
View ArticleDentsu Aegis Network CEO Calls Ad Industry ‘a Bit of a Mess’ at 4A’s Event
Dentsu Aegis Network CEO of the Americas Nick Brien had a somewhat bleak message for attendees at the 4A's Decisions 20/20 Conference in Washington, D.C. yesterday. "Our own industry is in a bit of a...
View ArticleBlockchain Consortium AdLedger Adds Publicis Media and The Hershey Company to...
Even the world's most-known chocolate company is adding its name to the board of a key blockchain consortium, along with a handful of advertising companies. Publicis Media, The Hershey Company and...
View ArticleFridababy Asks Meghan Markle to Skip the Post-Birth Photo Op in Full-Page New...
Today Fridababy, the company behind the NoseFrida, a snot-sucking device for infants, put out a plea to Meghan Markle in the form of a full-page New York Times ad. Since the days of Princess Diana,...
View ArticleHow Morgan Stanley’s Sandra Richards Supports Student Athletes and Pro Sports
As name, image, likeness (NIL) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the...
View ArticleLinda Yaccarino Exits NBCUniversal, Mark Marshall Named Interim Ad Sales Chief
UPDATE: Yaccarino's appointment as Twitter CEO was made official on Friday afternoon. PREVIOUSLY: Hours before Linda Yaccarino was named Twitter CEO, her time at NBCUniversal has officially ended. The...
View ArticleDisney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront
Disney is bringing more inclusivity to upfront week. Ahead of the company's upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned...
View ArticleUnderscore Talent Is Helping Build the Future of the Creator Economy
So what's next after a viral video? How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person's talent agency like Underscore...
View ArticleVisit Finland’s Happiness Masterclass Drives 150,000 Entries
For six years in a row, Finland has been named as the world's happiest country. Now, as part of an initiative to drive tourism, the country's tourism bureau has been offering people the chance to be...
View ArticleView a Royal Portrait of King Charles in AR for a Limited Time
Augmented reality was part of King Charles' coronation celebration thanks to an experience launched by technology and marketing services company DEPT in partnership with BBC's Children in Need and the...
View ArticleNBC’s Strike-Protected Fall Lineup Includes 3 New Series
Writers strike? What writers strike? On Friday, NBC unveiled its fall lineup, including several new series, Tuesday night comedies and lots of football. And the broadcaster is adamant that its fall...
View ArticleEIBWC Podcast: How to Monetize Fandoms
What do zombies, K-pop and gaming have in common? Well, if you're Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal...
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