Adweek Podcast: Designing for Narcissism
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John "JP" Petty, global executive creative director at...
View ArticleParamount+ With Showtime Arrives June 27
Just a day ahead of Warner Bros. Discovery's Max launch, Paramount gave a date for its own merged streaming service's debut. Topline The new Paramount+ with Showtime plan is coming to the U.S. on June...
View ArticleManucurist Lets Shoppers Try on Nail Polish in AR
To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp. to allow shoppers to virtually try on nail polishes through...
View ArticleHow CMOs Can Overcome Their Internal Marketing Problem
Good marketers know how to craft a compelling message. They're skilled at delivering the right idea to the right audience at the right time. They understand the persuasive power of narrative. That's...
View ArticleThe Speed of Culture Podcast: Balancing Tradition and Innovation as CMO of...
With 150 million people visiting its locations every week and 90% of Americans living within 10 miles of one of its stores, Walmart is an iconic brand that has disrupted the American retail market....
View ArticleNetflix’s Peter Naylor on How the Streamer Shifted to a Virtual Upfront Event
Like last week's upfront events, Adweek's upfront week postmortems have now come to a close. We've already spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUnivision's Donna...
View ArticlePay to Play: Focus Turns to How Platform Verification Subscriptions Impact Reach
As the popularity of platforms like TikTok and Instagram grow, people are getting discovered faster and entering influencer status sooner. With Instagram parent Meta and Twitter both recently rolling...
View ArticleMeta Sells Giphy to Shutterstock in $53 Million Deal
Stock media provider Shutterstock is set to acquire Giphy from Meta in a deal worth $53 million. The deal followed the UK's Competitions and Markets Authority ruling that Meta breached competition law...
View ArticleHuggies’ Body Positive Campaign Celebrates Diverse Baby Bums
Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack,...
View ArticleProgrammatic Advertising Comes to the New York Subway
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native...
View ArticleDiablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director...
Players of Blizzard Entertainment's Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from creative agency...
View ArticleCar Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)
Vehicle maintenance brand Feu Vert has turned its faithful brand mascot Ramses into an action hero--or at least that's the potential pitch for its latest ad campaign. The company, which claims to...
View ArticleHow WBD Leveraged the NBA to Drive Record Revenue in First Stanley Cup Finals
In Warner Bros. Discovery's first year hosting the NHL Stanley Cup Finals, the company leveraged the power of the league and the NBA to help drive record ratings and revenue. The company and...
View Article‘Metaverse Is Not Dead’: Investment Turns to Interoperability and Success...
You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines since, at least, last September claiming such. Mashable reported that...
View ArticleUnilever’s Top Marketer Conny Braams Exits After 33 Years in the Business
Unilever's most senior marketer Conny Braams has announced plans to step down after more than 33 years with the business. Braams was appointed to the newly-created position of chief marketing and...
View ArticleHow Trina Roffino Learned To Love Her Job Again
[Sensitive content: This article mentions suicide. If you're struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] As one of...
View ArticleThis Energy Company Uses Beauty Marketing Tropes in Ad Starring Cara Delevingne
By many markers, this appears to be a typical beauty ad. Model Cara Delevingne, dressed in a silver gown, invites viewers to "try something new" as she holds up a clear bottle in a cloud of mist. In...
View ArticleLinkedIn Transforms a Laundromat Into a Dance Floor in Magical Ad About...
The old adage "dress for the job you want, not the job you have" is meant to encourage confidence and ambition through wardrobe choices. A two-minute film kicking of Droga5's "Find Your In" global...
View ArticleKraft Mac & Cheese Takes Comfort to Epic Proportions in Feel-Good Ads for New...
After a spike during the height of the Covid-19 pandemic, frozen food sales have remained elevated. Shorter cooking times, ease of use and longer shelf life are all potential reasons for this surge in...
View ArticleBrave Commerce Podcast: Driving Gender Equality and Diversity in Business
On this episode of Brave Commerce, Shelley Zalis, founder and CEO of workplace equality firm The Female Quotient, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the importance of gender...
View Article