In Virtual Upfront, Netflix Says It Has Nearly 5 Million Monthly Ad-Tier Users
Netflix first upended upfront week in January with its announcement that it would be presenting in Paramount's vacated Wednesday evening slot. Then it shook things up again last week by shifting to a...
View ArticleYouTube Unveils 30-Second Select Spots, Pause Ads at Brandcast Event
At YouTube's upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it's the best option for reach....
View ArticleHow Snap Fuels and Rewards Authenticity for Its Creators
Innovative platform features play a leading role in giving creators the tools they need to enhance their storytelling abilities and establish long-term, viable businesses. From forging brand...
View ArticleFor Influencer Marketing, AI May Not Be Just a New Tool, but a Sea Change
When cases started to pop up of AI-generated images winning art and photography contests, social media exploded with the usual debates. After all, AI already has a tenuous relationship with creatives...
View ArticleAgency Jam3 Is Here to Bring Your Brand Into the Future
Have you ever been to an activation and thought, "Who thought of this?! This is incredible!" Finally, we get insight from an industry mastermind behind iconic activations like ComplexLand and Adidas...
View ArticleHow Busy Philipps and Caissie St. Onge Are Doing Their Best
"It's not a lot of work to be authentic. You just have to make a commitment to telling your truth," said Busy Philipps, New York Times bestselling author, actor, activist and podcast co-host, at Social...
View ArticleScreenvision to Pitch Advertisers on Granular Data and Success With Streamers
Screenvision, the nation's second-largest seller of ads in movie theaters, will make an upfront presentation to advertisers on May 23 in New York. The pitch: By placing ads across thousands of its...
View ArticleHow Brands Deliver Social Media Success With Eos and the NBA
What does going viral mean in a world of social media campaign oversaturation and fleeting attention spans? Soyoung Kang, CMO of Gen Z-focused beauty brand Eos Products, and Ashley Atwell, avp of...
View ArticleDonna Speciale on Fútbol, Football and Avoiding Strike-Related Upfront Upheaval
With negotiations already well underway following a busy upfront week, Adweek is continuing its traditional postmortem sitdowns with the presenting ad sales chiefs. NBCUniversal's Mark Marshall and...
View ArticleThis Restaurant Brand Hijacked TikTokers’ Accounts to Remind Gen Z to Connect...
A reminder to reconnect with older relatives IRL might be especially timely for generations raised with easy internet access. Social media can be a good way to stay in touch with family when they're...
View ArticleThe Unique CEO-CMO Collaboration Between Exos’ Sarah Robb O’Hagan and Liz Austin
From her early days, Sarah Robb O'Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working...
View ArticleThese Hardworking Beavers Star in ‘World’s Best Whisky Ad’
Ahead of World Whisky Day on May 20, global marketing effectiveness and research company System1 has found what it claims is "the world's best whisky ad"--a recent campaign from Whyte & Mackay...
View ArticleRita Ferro on Pulling Off Disney’s Upfront Event Without Jimmy Kimmel
As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's Mark Marshall, Fox's Marianne Gambelli and TelevisaUnivision's Donna...
View ArticleExclusive: WNBA Stars Don’t Need to Search for Style in New Google Campaign
Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their "tunnel fits." A...
View ArticleThe Most Memorable Moments of 2023’s Upfront Week
Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with...
View ArticleDisney Enhances Wonder of Friendship Exhibition With Augmented Reality
As part of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friendships....
View ArticleThe Austin Parks Foundation Is Cultivating Community One Space at a Time
Over the last few years, outdoor spaces have become extensions of our homes. What many don't know is how our community parks stay clean, host events and why they partner with festivals. The Austin...
View ArticleChampions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica...
When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan--alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA...
View ArticleBBDO Canada, FCB New York and Apple London Win Big at The One Show
Creative Week ended with a flurry of awards at The One Show 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in big wins. Apple had a huge night at the 50th anniversary...
View ArticleWBD Launches Comprehensive Social Campaign Ahead of Max Debut
With less than a day to go until Warner Bros. Discovery launches Max--the new streaming service combining HBO Max and Discovery+ content--the company unveiled a comprehensive social marketing strategy...
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