Business Partnerships Can Be Fate, Suggests Brian Cox in Santander Ad
These days, business isn't just all about who you know when it comes to expanding internationally, but it can help. Companies face many barriers in growing beyond their native countries, and so...
View ArticleAuthentic Storytelling Is the Key to Influencer Marketing
As the creator economy continues to flourish--it's now valued in the billions--influencers are building brands by being themselves and letting people into the most vulnerable, authentic parts of their...
View ArticleHow London’s Iconic Transport System Is Going Global
There is perhaps only one transit agency on the planet capable of franchising its own brand, and Transport for London (TfL)--which runs the British capital's network of buses, trains, bikes and the...
View ArticleAs Search and Social Converge Marketers Spy an Opportunity
The way people find information online is going through major disruption. For marketers, it's also potentially very lucrative. Social platforms like TikTok and Instagram are introducing new ad formats...
View ArticleThese Brands Are Still Flying the Rainbow Flag for Pride Month
It's not just you--there are definitely fewer rainbow company logos on social media this year. Pride Month is kicking off under a pall, as the rights and freedoms of LGBTQ+ communities are under attack...
View ArticleParamount Pictures Uses AR to Promote Transformers: Rise of the Beasts
Ahead of the release of Transformers: Rise of the Beasts in theaters June 9, Paramount Pictures partnered with Snapchat to release an augmented reality lens that allows people to transform their...
View ArticleCruel Summer’s Y2K-Focused Marketing Campaign Is Anything But a ‘Fatal Error’
For Cruel Summer's Season 2 marketing campaign, the mystery series is bringing YA to Y2K. Season 1 of the teen anthology series wove together three different timelines from the mid-1990s, with a...
View ArticleFros-T-Pain Wants to ‘Buy U a Frosty’ at Wendy’s
When T-Pain's "Buy U a Drank" was released in 2007, it quickly dominated Billboard's Hot 100 chart in the U.S., effectively making him a household name. Today, he is revisiting the single that made him...
View ArticleGoDaddy’s Fara Howard on Helping Entrepreneurs Build Their Future
Having served as CMO for four years, Fara Howard has seen many versions of GoDaddy. Howard's scope is broad, as she oversees several functions to help entrepreneurs build their own future through...
View ArticleEIBWC Podcast: Breaking Barriers to Ivy-League Education
Education is a fundamental human right, but it's not always easy for everyone to access. The high cost of education, lack of resources and socio-economic factors can make it difficult for some students...
View ArticleThe Art of the Dance With Jaeden Gomez
When it comes to dance trends, you can find them on TikTok. Many creators turn to the platform hoping to go viral, while others do unintentionally. That's exactly what happened to creator Jaeden Gomez...
View ArticleHow Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode
What do Paris, Delta Air Lines, gymnastics gold medalist Suni Lee and the humble button mushroom have in common? They all took a starring role in the penultimate episode of Top Chef: World All Stars....
View ArticleIn Visible’s Fun, 70s-Themed Gameshow Pride Campaign, Everybody Wins
In the wake of fumbled executions by several heavyweight brands that will become textbook examples of performative marketing, Pride month was off to a rocky start. Thankfully, Visible Wireless' new...
View ArticleMetaverse Marketing Podcast: Marketing for the Future With Gary Vaynerchuk
In this special bonus episode, Cathy sits down with Gary Vaynerchuk, serial entrepreneur and chairman of VaynerX. During the conversation, they discuss everything from the metaverse, Web3, AI and...
View ArticleIn U.S. Open Campaign Starring Jason Bateman and Will Arnett, Nothing Is Par...
With the U.S. Open taking place in Los Angeles for the first time in 75 years, NBC Sports is leaning into Hollywood's star power. The company teamed up with Jason Bateman and Will Arnett for a series...
View ArticleCreators Will Take Over the Croisette, and CMOs’ Schedules, at Cannes Lions
When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity....
View ArticleThe Glenlivet’s Film Exposes AI’s Outdated Views on Fathers
Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year's Father's Day by teaming up with comedians and their dads through a...
View ArticleThe AR Activations Coming to Governors Ball in New York From Snap and Live...
The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. Snapchat users will be able...
View ArticleWorcester Red Sox Bring Augmented Reality to MiLB Home Games
Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality company Link To VR and LTI Business Solutions to bring...
View ArticleDior Launches Online Makeup Consultations Utilizing AR Technology
Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to preview products virtually before making a purchase....
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