How Amp Studios Is Helping New Creators Scale Their Business
For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging. Because of this, many creators join content houses, where someone helps...
View ArticleIkea’s Big Blue Bag Is Bigger Than Ever Thanks to This Traveling Sculpture
Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The...
View ArticleIn Fox’s Women’s World Cup Campaign Kickoff, It’s Team USA Vs. Everyone
With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship promo for the 2023 FIFA Women's World Cup. The U.S. Women's National Team is aiming...
View ArticlePutting People at the Heart of the Equation With the CEO of Sabra
On this episode of Marketing Vanguard, Sabra CEO Joey Bergstein sat down to talk about how he's navigating the transition from marketing to CEO all while putting people first. "For me, business was...
View ArticleWarner Bros. Pictures Uses Augmented Reality to Promote The Flash
Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on...
View ArticleAdvice for Brands Working With Creators, From Creators
Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with...
View ArticleTikTok Shop Is Testing Visual Search
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take...
View ArticleThis Grumpy Teddy Bear Won’t Share Ed Sheeran’s Hot Sauce
Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim reapers? Red Peppers? What about a teddy bear? In the first spot to promote his Tingly Ted's hot...
View ArticleYahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up
Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady....
View ArticleAdweek Podcast: Creative 100 and the Countdown to Cannes Lions
It's busy times in adland. We're just one week out from the Cannes Lions International Festival of Creativity, and Adweek's annual Creative 100 list just hit newsstands. In a special two-part episode...
View ArticleLa-Z-Boy Taps Colle McVoy to Refresh the Brand for Modern Audiences
Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. The agency will provide strategy, design, public...
View ArticleA Prime Video Ad Tier Isn’t Imminent—But It Makes a Lot of Sense
Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both...
View ArticleFast Food Brands Duel With ChatGPT-Generated Ads
Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle. The conflict first got heated in S?o Paulo, Brazil,...
View ArticleThere’s No Finer Recliner Than This Collaboration Chair From Sue Bird and Corona
Sue Bird is barely a year into her retirement, but she's already finding new and innovative ways to pass the time, thanks to her partnership with Corona. The four-time WNBA champion, 13-time All Star...
View ArticleBrave Commerce Podcast: Developing Strong Retailer Relationships
In this episode of Brave Commerce, Chris Rogers, chief business officer of Instacart, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about how Instacart has grown as a Quick Commerce...
View ArticleThese Renaissance-Style Portraits Combat Misinformation About Black Trans People
One evening at the end of May, a crowd gathered at Christie's, the famous auction house in London. The institution known for selling works by the likes of Leonardo da Vinci, Pablo Picasso and Claude...
View ArticleChannel 4’s New Idents Are a Public Artwork Capturing Modern Britain
British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents-short sequences between programming that identify a channel-it...
View ArticleThe Martin Agency Taps a Former Netflix Exec to Lead Its Expansion Into...
The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium...
View ArticleHow Apple Built a Brand That Has Risen Above All Others
With a market cap of $2.89 trillion, Apple remains the world's most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a...
View ArticleRipples Through Reddit as Advertisers Weather Moderators Strike
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to view or contribute content to a particular community, while more are encouraging a...
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