Britain’s Financial Watchdog Releases Cinema Ad for Dumb Money Release
The cinema release of Dumb Money, the movie that chronicles the GameStop shares story from 2021, is being targeted by Britain's financial watchdog with a campaign that aims to warn people about...
View ArticleWhat Marketers Can Learn From the Indomitable Deion Sanders Brand Playbook
Everybody's eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans throughout his career with his larger-than-life talent and...
View ArticleIPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the...
Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve workflows and better support its three media agencies, UM, Initiative...
View ArticleGrab a Free Bottle of Coca-Cola Zero Sugar Using AR
In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented reality experience running now across major cities in the U.K. The...
View ArticleThe Big Idea in Advertising Isn’t Dead. It’s Just Better Informed
Lemon. The Uncola. The Man in the Hathaway Shirt. You Deserve a Break Today. Just Do It. Got Milk? Those are just some of the big ideas that have inspired consumers over the last 80 years. Without...
View ArticleClient Briefs, Campaign Performance: How Ad Agencies Are Using Generative AI...
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media agencies; from decoding client briefs to amassing real-time insights on campaign...
View ArticleJennifer Coolidge Reunites With e.lf. to Make the Lipstick of Her Dreams
Jennifer Coolidge's improv inspired a new campaign and product collection from e.l.f. Cosmetics. The actress is continuing her partnership with e.l.f. after previously starring in the brand's first...
View ArticleAdweek Podcast: Dakota Media Is Scrappy by Nature But Playing the Long Game
Being a creative comes naturally to Josh Duhamel. The writer-director-producer has been working in Hollywood since the early 2000s, with major accolades including his leading role in the Transformers...
View ArticleBMF Finds New Gear as Lamborghini America’s Experiential Agency of Record
From the moment the world first saw the 350 GT at the Geneva Auto Show in 1964 to the introduction of the all-electric Lanzador concept at this year's Monterey Car Week, the Lamborghini brand has been...
View ArticleBrave Commerce Podcast: Candy, Culture and Commitment in Marketing
On this episode of Brave Commerce, Gabrielle Wesley, chief marketing officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween...
View ArticleTubi Takes Viewers Down the Rabbit Hole With AI-Powered Recommendations
Artificial intelligence is coming to Tubi. Rolling out in beta today, the Fox-owned AVOD is using OpenAI's ChatGPT-4 to help viewers find new content. Tubi has 74 million monthly active users and a...
View ArticleThe Speed of Culture Podcast: Winning in Sports and Entertainment
In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business...
View ArticleOlivia Rodrigo Shows Sony How to Make Gen Z Headphones
Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson for her latest album, Guts, released earlier this month. To...
View ArticleThe Art of Marketing With Raja Rajamannar
In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in...
View ArticleThe Multifaceted Latine Community and What Managers Can Learn
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. In my career, I've worked for organizations...
View ArticleHispanic and Latinx Communities Still Feel Typecast In Advertising
Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country is defined by surface-level product pushes--made by the same brands that persistently...
View ArticleATTN:’s New Creative Shop Is on Track to Net 70% Revenue Growth
Since its debut last July, the in-house creative shop launched by the social publisher ATTN: has quickly found its footing, notching 50% year-over-year revenue growth while pacing to finish the year up...
View ArticleTime Is of the Essence With God-is Rivera
Since its inception in 1970, ESSENCE magazine has been a go-to lifestyle magazine for Black women, covering a wide range of topics such as politics, fashion, beauty and more. ESSENCE Ventures is a...
View ArticleThis Gun Violence PSA Sneaks School Shooter Lines Into Stand-up Sets
[Sensitive content: This article discusses gun violence.] When Wanda Sykes told her audience that "Some shit's gonna go down, and I don't think you're going to like it," she wasn't teeing up a...
View ArticleHold the Sombrero: How Hispanic Agencies Address Racial Bias in AI
When the multicultural agency, Lerma, prompted the generative artificial intelligence tool Mid Journey to generate an image of a Hispanic or Latinx man at work, the results were troubling. The team...
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