Hyatt’s Crystal Vinisse Thomas Is Changing the Cultural Event Space One Stay...
As post-pandemic excursions continue, travelers are looking beyond beaches and mountains and adding cultural experiences to their itineraries. According to Viator's 2023 Travel Trends, there was a 228%...
View ArticleBloomberg Media Restructures Sales Team to Streamline Events, Integrated...
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to...
View ArticleLego’s Latest ‘Find Your Flow’ Campaign Aims to Help Adults De-Stress
Lego is not just a toy company that attracts construction-minded children--it's a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any...
View ArticleSmall and Midsize Agencies Find Landing New Business Increasingly Difficult
New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US, the 18-year-old business development firm that works with ad agencies, marketing...
View ArticleSnap Shutters AR Enterprise Services Unit Less Than a Year After Launch
Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap's AR tech...
View ArticleSpotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears
The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the...
View ArticleImpact Through Relationships With Dara Treseder
In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared insights on marketing leadership and the transformative power of creativity. Her journey to chief marketing officer began...
View ArticleEverything You Need to Know About AMC+’s New Ad Tier
AMC's The Walking Dead has a new way to bring fans to tiers. Today, AMC Networks announced that it's begun rolling out the ad-supported version of AMC+ on its direct-to-consumer platform and apps, with...
View ArticleHow Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in...
View ArticleMeta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers
Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking. The tool--which lets artificial...
View ArticleLuxury Brands Are Moving From Haute Couture to ‘Haute-spitality’
For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the...
View ArticleAI Watch: Weekly Updates on the Latest in Generative AI News
Amid the flurry of generative AI developments, Adweek's weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around gen AI. Here are this week's...
View ArticleThe Daily Beast’s Obsessed Nets 7-Figure First-Year Revenue
One year after the Daily Beast launched Obsessed, its vertical dedicated to coverage of television and film, the section has topped seven figures in advertising revenue and seen an uptick in...
View ArticleLunchables Uses Rewarded AR Ads to Reach Pokemon Go Players
Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now, Lunchables has become the first brand to launch a Rewarded AR Ads...
View ArticleGoogle Lets Publishers Opt Out of AI Training Data
Publishers can now opt out of having their data used to train Google's AI models such as Bard. Top line While crawlers like Googlebot continue to index publisher websites in Google's search results,...
View ArticleEA Sports Crashes Into the Real World to Debut First Game in the Post-FIFA Era
After splitting from FIFA, publisher EA Sports' new soccer game is here. EA Sports FC 24--the latest video game in the series previously branded under soccer's global governing body--went on sale...
View ArticleWhat Marketers Can Learn From the Art Basel-Tribeca Festival Partnership
The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand into new realms of influence, while preserving established...
View ArticleChicago Bears Use AR to Interact With Fans Outside Soldier Field
Chicago Bears fans have a new way to celebrate their team before they ever enter Soldier Field for home games. By scanning the QR codes next to statues of team founder George S. Halas and iconic player...
View ArticleThe Writers Strike Is Over. What’s Next for Advertisers?
TV and film writers have officially ended their five-month strike, with union leaders approving an agreement with the Alliance of Motion Picture and Television Producers. However, with TV sales hit...
View ArticleWhat’s AI Actually Good for Right Now?
It's been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then, the questions we've needed to ask about the technology have...
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