The Information Hires Former Morning Brew Exec in Latest Consumer Revenue...
The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and...
View ArticleFox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign
To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent. Fox's newest 30-second creative, "Team Jackets," will debut Oct. 15 and stars the...
View ArticleChristina Aguilera and Latto Serve Up Opera-Rap Crossover in Just Eat’s...
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long...
View ArticleBrand Knowledge Will Level Up Your AI-Driven Search Engine Marketing
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been, "When can we advertise in these results?" OpenAI, Google and Microsoft have been...
View ArticleApple’s Search Deal Is Critical to Google. The Courts May Rule It Illegal
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple--worth a reported $10 billion--over the latter's...
View ArticleVirgin Wins Lawsuit Focused on the Strength of Its Brand Reputation
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline...
View ArticleApplications Are Open for Adweek’s 2024 Media Agency of the Year Awards
Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers...
View ArticleAI Watch: Weekly Updates for the Latest in Generative AI News
Another week of a flurry of generative AI developments. Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This...
View ArticleLG Has Been Saying ‘Life’s Good’ for 20 Years. Now, It’s Finally Explaining...
Twenty years ago, Times Square swelled with millions of tourists who'd flocked to New York to start their holiday shopping and marvel at 161 megawatts' worth of electronic billboards. The world's...
View ArticleCreators Should be Part of Every Brief–Even When They Make Brands Uncomfortable
To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media ad. But the campaign proved popular, and months after its launch, the internet provider went...
View Article11 Things We Learned About the Creatorverse at Social Media Week Europe
Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best to work with this new school of talent. At the same time, a growing appetite for...
View ArticleHow Shopify Is Wooing Creators, the ‘New Generation of Entrepreneurs’
Successful creators are known to hustle, but they're not always known as entrepreneurs. At a panel at Social Media Week Europe last week, creators Catherine Kay and Obi Vincent joined influencer...
View ArticleThe ‘Ultimate Driving Machine’ Architect Looks Back on 50 Years of Creativity
The "Ultimate Driving Machine" is turning 50. The phrase made famous by the agency Ammirati & Puris remains the marketing machine that has driven the BMW brand for the last five decades, and its...
View ArticleCarhartt and Friends Write the Brand’s Next 135 Years of History
Bertony Faustin wears Carhartt work gear to harvest grapes in his Oregon vineyard, but will also wear it out to a more formal event just to get people to ask about it. Born in Brooklyn and raised in a...
View ArticleFrom the Stadium to the Skies: Booze-Free Brands Break New Ground
More than 400 people gathered for a summer pop-up at the New York Mets' home stadium, Citi Field in Queens, snapping photos with team mascots, listening to DJ sets, playing lawn games and drinking...
View ArticleA Retail Brand Challenged Customers to Steal From Its Store–If They Could...
Sportswear has become a fashion statement, with the global market projected to grow from $193.89 billion in 2023 to $305.67 billion by 2030, according to research firm Fortune Business Insights. But...
View Article‘Proactive and Not Reactive:’ How Charity NSPCC and Agencies Sustain...
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd--sparking global protests against systemic racism and police violence--creator Dan Mosaku...
View ArticleShoppable Ads Are Paying Off for Smart TV Owners
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered video and tech platform Kerv Interactive...
View ArticleAfter Going Public, Birkenstock Builds Interactive Parks to Help New Yorkers...
Footwear brand Birkenstock was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in popularity, the brand has gone public--and put its best foot forward...
View ArticleWPP Combines VMLY&R With Wunderman Thompson to Form VML
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel...
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