Adopting Channels in New Ways Is Driving PepsiCo’s Marketing Success
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo's core focus across its marketing is to tap into culture, demonstrate its relevance to consumers' lives and engage them at their...
View ArticleLGBTQ+ Culture Challenges Brands to Set New Goals Beyond Profit
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example,...
View ArticleMini Introduces Global ‘Nice to Meet You Again’ Campaign
With a new generation of cars to promote, BMW-owned British car brand Mini is back with a 360-global campaign that aims to convey the progressive features of its all-electric Mini Cooper and Mini...
View ArticleWhy Adidas, Alaska Airlines and Gatorade Had a Brand Breakfast With Julio...
Seattle Mariners center fielder Julio Rodr?guez is many brands to many people. To viewers of his Instagram feed, YouTube channel, TikTok and new website--he's The J-Rod Show. To fans in the outfield at...
View ArticleFitzco Founder and CEO Dave Fitzgerald Is Retiring; Evan Levy Steps Into the...
After 50 years in the business, Dave Fitzgerald is set to implement his exit plan from the ad industry. When Fitzgerald bought Fitzco back from IPG three years ago, he did so with the intention of...
View ArticleFaux Ads and AI Influencers Boost Creative Opportunity
Amid rapid growth of the creator economy, many marketers struggle to keep up with the speed of internet culture. This was a key theme that emerged during Social Media Week Europe last week. In a panel...
View ArticleNatasha Lyonne Doubles Down on Style in Old Navy’s Holiday Ads
Old Navy has officially entered its holiday era with new spots starring actor Natasha Lyonne. The retailer--which kicked off its holiday campaign around the same time last year with The...
View ArticleBottoms Up, Partiers: Booze-Free Brand Says ‘Drink Like You Mean It’
People who rage late into the night aren't usually the ones to rise early the next morning. And those who drink themselves silly aren't often thinking about their health. But a campaign from an alcohol...
View ArticleCreators Can Help Brands Cut Through the Noise, Here’s How
The average person spends around 400 minutes per day online, according to research firm GWI. Social media platforms, including Facebook and TikTok, account for an increasing amount of this scrolling...
View Article5 Lessons for Marketers From Patagonia Founder’s New Book
After 50 years in business, Patagonia founder Yvon Chouinard and director of philosophy Vincent Stanley have published a roadmap for the next half-century. The Future of the Responsible Company: What...
View ArticleMark Read on WPP’s Latest Mega Merger—the Formation of VML
In a business sector that has seen the emergence of Deloitte and Accenture into the advertising sector, WPP's merger of two of its flagship agencies--VMLY&R and Wunderman Thompson--to form an...
View ArticleNBCUniversal’s Paris 2024 Ad Sales ‘Double’ the Pace of the Olympics in Tokyo
With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is "further ahead than we've ever been, from a pure sales perspective," Dan...
View ArticleIsraeli Ad-Tech Firms Re-Strategize Amid War
Sensitive content: This article mentions deaths related to the Israel-Hamas war. At the start of October, the advertising industry usually kicks into high gear to prepare for the following year,...
View ArticleNetflix Adds Almost 9 Million Subscribers While Increasing Prices … Again
The only thing stronger than Netflix's password crackdown results are its new prices. Announcing its third-quarter earnings in a letter to shareholders today, Netflix said it added nearly 9 million...
View ArticleThe Dangers of Texting While Contemplating Your Future
For me, Bandits & Friends started with a text from an old colleague. For my partners, Danny Gonzalez and David Suarez, it's been in the works for 20 years. There's plenty to discourage people from...
View ArticleNews Publishers Welcome Tobacco Ads—Just Not for Cigarettes
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry...
View ArticleGlenmorangie’s CMO-Turned-CEO Raises a Glass to Creativity
For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group....
View ArticleThis Bold Campaign Busts Taboos About Female Sexuality and Cancer
The scenes in a new campaign from nonprofit GirlvsCancer may make some viewers uncomfortable--and not just because the women in them are talking about cancer. In perhaps the most provocative ad, a...
View ArticleHow the NFL’s Super Bowl Ad Drove Flag Football Fever and Attracted Brands to...
Handing off the NFL's Super Bowl commercial to flag football scored huge growth for the sport, but it took a whole team of athletes, coaches, schools, leagues and brand partners to push it over the...
View ArticleAT&T’s 5G Helmet for Deaf Athletes Makes Football More Accessible
In 1892, a quarterback named Paul D. Hubbard invented a way to communicate privately with his teammates at Gallaudet University, a school for deaf and hard of hearing students. Worried that opposing...
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