For UPS, Delivering DEI to the Fashion Industry Never Goes Out of Style
There was once a time when UPS was the unlikeliest brand to be associated with fashion. With its ubiquitous (some would say drab) brown color scheme, nothing about the shipping company seemed to...
View ArticleYet Another Programmatic Problem, Bid Duplication, Gets Fresh Attention
The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites, fewer supply-side platforms and fewer...
View ArticleGoogle Boss Sundar Pichai Defends Apple Search Deal. Here’s What to Know
The eighth week of the U.S. v. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine's market dominance. The government alleges...
View ArticleSteak-umm Teaches Vegans the Dangers of Deepfakes and AI by Turning Them Into...
Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it "shows I'm a moral person," while another...
View ArticleBrave Commerce Podcast: Innovation in the Beverage Industry
In this episode of Brave Commerce, Nuno Pedro, global head of the digital center of excellence at Mark Anthony Group, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the challenges and...
View ArticleThe Art of the Brand Partnership With NBCU’s Sari Feinberg
What makes the perfect brand partnership? Why are certain creators, celebrities and companies chosen for collaborations? At NBCUniversal, Sari Feinberg, svp of marketing and content partnerships, knows...
View ArticleChronic Cellars Brings Skeleton Mascot to Life as AI Sommelier
To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic's skeleton character, Purple Paradise, who...
View ArticleThe Buying Power of Diverse Communities in the US Is Rising
Americans' disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group of shoppers. The...
View ArticleConnie the Doll Dances Through British Retailer Argos’ Holiday Ad
It's the holiday season, which means lots of ads from retailers showing off the items consumers could gift. And British high street brand Argos is leading the charge with its campaign featuring a doll...
View ArticleLego’s Holiday Snowball Fight Ad Continues Superpower Focus
Iconic toy brand Lego's global campaign for the holidays this year continues its superhero theme to promote the "Play Is Your Superpower" platform as the company encourages prioritizing play in...
View ArticleTan France Rips Up the Holiday To-Do List in Marks & Spencer’s Star-Studded Ad
Queer Eye fashion expert Tan France chucks a board game in a fish tank, while Emmy-winning Ted Lasso star Hannah Waddingham tosses paper crowns into a leaf mulcher. They are among the celebrity cast...
View ArticleDoritos Develops AI Tech to Cancel its Crunch for Gamers
The sound of someone eating while talking is never pleasant, and it's a problem gamers have faced for years as they interact through their headsets while blasting up a storm on Fortnite. Well, snack...
View Article5 Key Takeaways From the 2023 ANA Masters of Marketing Conference
Growth, AI and the economy were all big buzzing topics at the ANA Masters of Marketing conference, which just wrapped up its annual October run at the Rosen Shingle Creek resort in Orlando. The event...
View ArticleThis New Platform Uses AI to Streamline Brand Deals With Creators
When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday...
View ArticleMagnolia Bakery Makes First Foray Into Weed World With Edibles Collab
In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop's banana pudding and red velvet cake....
View ArticleNetflix’s Ad Tier Hits 15 Million Monthly Active Users Ahead of 1-Year...
Netflix's ad tier is celebrating its birthday by rolling out some new numbers. In a blog post today marking one year of Netflix's ad-supported tier, Amy Reinhard, the company's new president of...
View ArticleDía de los Muertos: The Super Bowl of Creativity in Mexico
One of the wonderful things about global creativity in our industry is witnessing how cultural celebrations and traditions have evolved into opportunities for brands and creative companies to...
View ArticleDisney Officially Set to Purchase Comcast’s Remaining Hulu Stake
Disney is saying Hulu to more streaming content. Today, it was confirmed that Disney will move to acquire the 33% stake in Hulu held by Comcast following the latter's Nov. 1 exercise of its right under...
View ArticleTroubled by Lack of Diversity, Kara Elyse Henderson Founded Her Own Shop
In 2019, while attending grad school at the University of Texas at Austin, Kara Elyse Henderson was modeling on the side for extra income. Hired to be the face of well-known and well-loved local...
View ArticleSupermarket Waitrose Saves Party Mishaps in a Christmas Ad for Fun Grown-ups
The tree is lit and the hosts are bedazzled for their Christmas party, but things keep going wrong. First the guests arrive too early, then two people get locked in the bathroom and the power goes out....
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