Agency Execs Rally for a More Strategic Pitch Process
Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas. She posed to a group of other agency execs that the 4A's...
View ArticleBridgerton Breakout Star Shills for Booze-Free Spirits Brand
As the dreamy duke from Bridgerton, Reg?-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience. In a commercial for Seedlip, the...
View ArticleGoogle Rolls Up More Formats Into YouTube Ad Buys
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by default, the latest example of platform algorithms choosing where ads ultimately run....
View ArticleSweden Negotiates With Switzerland in Campaign to Avoid Confusion
Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two countries. Now, tired of the mix-ups, its tourism body Visit Sweden aims to do...
View ArticleBrave Commerce Podcast: Navigating Turnarounds
On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround...
View ArticleGoogle Lets Shoppers Try On Hair Color, Foundation in AR
To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to try on hair colors and foundations in augmented reality directly from Search. With...
View ArticleWoke Isn’t a Bad Word in Marketing After All
It isn't the term "woke" that cost Target and Bud Light a bunch of money in 2023: It was those brands' failure to stand by their commitments to social causes. At the Association of National...
View ArticleMicrosoft Appoints New CMO as It Focuses on the ‘Era of AI’
After a 32-year run, Microsoft's chief marketing officer Chris Capossela is stepping down, as this "new era of AI is upon us," according to a message to employees from Microsoft CEO Satya Nadella. Top...
View ArticleWhen It Comes to Martech, a Single Tool Is Never Enough
According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least 3% this year. The majority of marketers (60%), however, say marketing...
View ArticleRobert De Niro and Asa Butterfield Form an Unlikely Friendship in Uber One...
The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber. The...
View ArticleUnilever Brings Back the CMO Role—Here’s Why
Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world's biggest advertisers, has...
View ArticleAI Watch for the Week of Oct. 23: Updates for the Latest in Generative AI News
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly AI summary provides an overview of the most recent updates, regulatory activities and business developments...
View ArticleOcean Spray’s Secret Sauce to Win Gen Z: Absurdism and Playful Grannies
An older woman wearing a blazer tiptoes into an office holiday party with a mischievous glint in her eye. This party is dull, but it's about to liven up, thanks to the secret weapon hidden in her...
View ArticleMarketing’s Evolution: Angela Voss on Leadership, Collaboration and Industry...
In the ever-evolving landscape of marketing, collaboration, leadership and adaptability are the cornerstones of success. As a seasoned professional in the industry and CEO of Marketing Architects,...
View ArticleThis Battle of the Baddest AR Experience Features Larger Than Life Fighters
To kick off the annual Riyadh Season sports festival in Saudi Arabia, current World Boxing Council champion Tyson Fury and former Ultimate Fighting Championship star Francis Ngannou will face off in...
View ArticleBuzzFeed Inc. Is Considering Selling Complex Media to Ecommerce Platform Ntwrk
The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk,...
View ArticleDaiya Dupes ‘Pizza Experts’ With Plant-Based Cheese
Hard-core Green Bay Packers fans--the ones wearing foam blocks of cheddar as hats--would not consider showing up on game day with a plant-based cheese pizza as a snack. That party foul could result in...
View ArticleThe Next Chapter of DEI: Shifting the Focus Back to Inclusion
In 2022, Adcolor conducted a study taking a closer look at the state of the workplace, particularly when it comes to the retention of historically excluded communities in adland. While the study homed...
View ArticleThe Brand Takeaway From Hip-Hop’s 50th Anniversary: Don’t Just Talk About It....
When James Todd Smith (otherwise known by his more famous moniker, LL Cool J) and his Rock The Bells business partner, Geoff Yang, rang the opening bell at Nasdaq in August, they weren't just there to...
View Article