Adobe Wants to Bridge the Gap Between First- and Last-Touch Attribution
The customer journey stopped looking like a funnel long ago, but whether the best updated metaphor is a solar system or a crazy straw remains to be seen. That is to say customer journeys are...
View ArticleSee 8 Latin American Campaigns That Could Walk Away With a Cannes Lion
Listening to the evolution of creativity in Latin America, through the experiences of Humberto Polar, chief creative officer of Grey Mexico, is fascinating. Though countries like Brazil and Argentina...
View ArticleIn New Discovery Ad Offering, Brands Appear Only in New Episodes of...
When Discovery Communications and Scripps Networks Interactive merged in March, president and CEO David Zaslav tapped Scripps ad sales chief Jon Steinlauf to oversee advertising for the combined...
View Article‘Brilliantly Dumb’ Can Be an Effective Strategy, and Other Advice From Our...
Adweek hosted the latest installment of its Elevate series Thursday with Elevate: Creativity, which included three panels of experts across the industry weighing in on turning "big ideas" into "long...
View ArticleDavid Droga Still Has Faith in Advertising, Even If You Don’t
"Advertising's not going away. Really shitty advertising is going away, and I bid that farewell," said David Droga in opening a "smaller" but "more condensed" Cannes Lions Festival of Creativity for...
View ArticleWieden+Kennedy Names New Global Brand Director for Nike
Wieden+Kennedy named Andre Gustavo as group brand director, responsible for leading its Nike account globally. Gustavo formerly served as managing director of W+K S?o Paulo, and was part of the team...
View ArticleCan’t Do Cannes This Year? You’ll Still Inspire FOMO With ‘Cannesfaker’
CANNES, Frances--You may have heard rumors that attendance at this year's Cannes Lions Festival is down--and that's not just because of all the Publicis employees who had other places to be. Fear not,...
View ArticleHere’s What You Need to Know About Cannes Lions on Day 2
As we begin Day 2 of the Cannes Lions festival, a few themes are emerging: the need to balance creativity and tech, parse blockchain fact from hype, and speculate about the future of holding companies...
View ArticleNielsen and Comcast Team Up to Measure VOD and OTT Ads
Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast's ad-serving platform FreeWheel to determine ratings for the...
View ArticleSpotify Plays on World Cup Fervor and Celebrates Multiculturalism With...
Spotify is taking advantage of World Cup hype to launch exclusive video content and other brand new features that celebrate the intersections of music, culture and soccer. The video series can only be...
View ArticleHere’s What You Need to Know About the First Day of Cannes Lions 2018
Sun- and ros?-soaked marketers are congregating in this seaside resort town this week to fete the year's best advertisements. But with all of the panels, networking events, beach takeovers, yacht...
View ArticleMcDonald’s Unveils the “Frylus”—So You Can Finally Snap Selfies With Sticky...
Picture this--you want to take a killer selfie, but you're already enjoying a delicious and juicy burger, and you have a serious case of ketchup fingers. Don't worry--McDonald's has a solution to this...
View ArticleHow Publishers Can Benefit From Demographic Audience Guarantees
From Facebook's algorithm overhaul to concerns over brand safety and transparency, growing ad revenue is harder than ever for publishers. As a result, many are considering new inventory opportunities...
View ArticleWhat Makes a ‘Living Business’? Staying Relevant and Remaining Flexible
Consumers are fickler than ever, and U.S. businesses that can't adjust are at risk of missing out on a serious amount of revenue, according to new research released today from consulting and business...
View ArticlePinterest Partners With FabFitFun For a New ‘Pinterest Box’
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. Pinning products is taking a backseat on...
View ArticleShould Social Networks Focus More on Emerging and Developing Countries?
The percentage of adults using social networking sites in advanced economies has reached a plateau and experienced very little growth since 2015, but the story is quite different in emerging markets....
View ArticleYouTube Is Launching a New Creative Suite for Marketers to Make Better Ads
CANNES, France--Brands and agencies looking to refine the ad experience on YouTube are in luck. The company unveiled today a new offering, Creative Suite, meant to give brands and agencies the tools...
View ArticleIkea’s New App Can Help Kids Bring Any Old Cardboard Box to Life
Ikea isn't just a giant in the world of home furnishings--it's also one of the world's largest producers of paper packaging. And even as today's children connected digitally more than ever, the basic...
View ArticleQ&A: How Adidas Originals Embraces Reinvention From the Inside Out
CANNES, France--On Tuesday at high noon, marketers and sneaker heads gathered for Adweek's Terrasse Talk at the JW Marriott hotel to hear from Alegra O'Hare, vp of global communications for Adidas...
View Article3 Mistakes That Can Prevent Your Events From Taking Off on Social Media and...
The success of any event will depend on many factors, and some are more important than others. Some events will require big budgets but will succeed without specialized technology (e.g., face-to-face...
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