The Future of Esports and the Implications for Advertising and Sports as We...
CANNES, France--Overwatch League commissioner Nate Nanzer, Activision Blizzard Esports Leagues CMO Daniel Cherry III and David "Nomy" Ramirez, pro gamer on the Overwatch League's San Francisco Shock...
View ArticleCould Brands Replace the Media When It Comes to Trusted Information?
CANNES, France--Following his conversation with Fire and Fury author Michael Wolff at the Lions Lumiere Theater Monday, ad agency legend Jeff Goodby spoke with us about advertising and journalism in...
View ArticlePlaytex Thinks Your Tampon Should Come With a Vaginal Steaming Kit in New...
File this under something you never knew you needed--a tampon made with a Chilean alpaca fleece core, activated charcoal and probiotics to, "restore your delicate flora." Who wants a boring old tampon...
View ArticleNew Balance Names Mediahub Its U.S. Media Agency of Record
New Balance announced today it has chosen Mediahub, Adweek's 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe, as its U.S. agency of record following a review. The account...
View ArticleDisney Ups Its Fox Bid to $71.3 Billion, Pulling Ahead of Comcast’s Offer
The Walt Disney Company isn't going to let Comcast swoop in and derail its deal for 21st Century Fox without a fight. This morning, Disney and Fox announced that the companies have agreed to an amended...
View ArticleL.L. Bean Created a Fully-Functional Outdoor Office and Is Taking It On Tour...
If you could work outside on a sunny day instead of being cooped up inside the office, you probably would. A new campaign from L.L. Bean is hoping to mitigate the indignities of modern professional...
View ArticleWhat You Need to Know on Day 4 of Cannes Lions
Hello from sunny Cannes, where things heated up on Wednesday thanks to the tech companies. The day started with a fantastical storytelling experience at Facebook Beach, ended with a show-stopping...
View ArticleIn Case Any Brands Are Looking for a New Ambassador, Adam Rippon Is Available
Adam Rippon, an Olympic medalist, Dancing With the Stars champion and master of playgrounds, is the creative and optimistic person 2018 needs. Luckily for Adweek, he stopped by the Creative 100...
View ArticleWhy Cannes Is a ‘Super-Inspiring Place’ for These 2 Creatives
CANNES, France -Brands from Quicken Loans to Under Armour to Lowe's and AMC Theaters have benefited from the creative minds of Derek Fridman and Jason Musante. The chief design officer and chief...
View ArticleHow Big Data Spawned Thousands of Cambridge Analyticas
It's innate in human nature to expect a basic degree of protection--from bodily harm, from emotional injury, from assaults on our livelihoods. In free societies, citizens also expect to be protected...
View ArticleMartin Sorrell Teases Ken Auletta and Reveals More Plans for S4 Capital in...
CANNES, France--In what may be the least surprising bit of ad industry news to emerge in the past three months, Martin Sorrell confirmed today that for the past "eight, nine, 10 years," the plan at WPP...
View ArticleNBC’s ‘Positively Real,’ Family-Centric Programming Lures Brands to Its...
When Mark Marshall took over as NBCUniversal's evp of entertainment advertising sales in October 2016, he knew he had some heavy lifting to do when it came to convincing wary brands to advertise in...
View ArticleWill Prime Wardrobe and Echo Look Make Amazon More Fashionable?
Amazon is known for a lot of things--Prime, two-day shipping, Alexa and Amazon Go, to name a few--but it is not necessarily known as a go-to site for the latest styles. In fact, in an interview with...
View ArticleA Kids’ Choir Viciously Taunts Work-Obsessed Parents in Dairy Queen’s Sweet...
A children's choir dishes out the guilt in Barkley's snackable #SummerSkipDay ads for Dairy Queen. With their red robes waving in the breeze, the youngsters congregate on a baseball diamond and at a...
View ArticleDigital Transformation Is Driving New Conversations on Transparency and Privacy
CANNES, France--With digital transformation comes a host of new data and technologies designed to better serve brands and target consumers--and as a result, the conversations around transparency and...
View ArticleAmazon and Huge’s Hackathon Helps Spur Social Good Ideas at Cannes
What if Cannes Lions became more like the World Economic Forum's meeting in Davos, Switzerland by spending the week figuring out how to solve the world's problems rather than only celebrating last...
View ArticleAd Tech Execs and App Marketers Don’t Think Apple Can Sell Ads Without Data...
As Apple reportedly weighs another ad network bid, some industry figures are skeptical of the company's chances. Spurred by the success of search ads in the App Store, Apple is considering placing ads...
View ArticleAgencies, Clients and Publishers Talk Brand Safety and Consumer Trust at Cannes
Earlier this week Edelman released the results of its Trust Barometer study at Cannes, which found consumer trust in social media channels eroding and that consumers placed a good deal of the...
View ArticleCannes Day 5: Who’s Cleaning Up?
We did it, reader! We made it to the final day of Cannes. And this is the one you've been waiting for. The festival draws to a close with a big awards gala tonight, when the holding company, network,...
View ArticleThe Evolution of Social Shopping in the Ecommerce Landscape
Rapid advances in technology compel marketers to take a good look at how the evolution of platforms is affecting customer interactions, with analysts expressing doubts about the future of brands'...
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