Instagram: Here’s How to Share an IGTV Video
Instagram recently launched IGTV, a new section of the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across a video on IGTV...
View ArticleClorox Is Leaning Into Influencer Marketing and In-House Creative to Better...
With the half-year mark rapidly approaching, the Clorox Company's marketing team is zeroing in on two major focuses for the rest of the year: influencer marketing and in-house content creation....
View ArticleFor Its First Push Into IGTV, Bacardi Is Helping Fans Create a Music Video in...
We wanted hoverboards. Instead, we got music videos directed in real time by fans of Bacardi through Instagram. OK, fine. Instagram recently rolled out IGTV, a platform for uploading and watching...
View Article4 Ways to Break Through the Noise and Capture Consumers’ Attention
We live in a world of fragmented attention, fleeting micro-moments shared across pieces of different sized glass. Think about the first 10 minutes of your morning. Do you turn on the TV? Ask Alexa for...
View ArticleKroger Will Use Autonomous Vehicles for Grocery Delivery
Kroger, which calls itself America's largest supermarket retailer, has partnered with robotics company Nuro to pilot an autonomous grocery-delivery service in an undisclosed market in the fall. Kroger...
View ArticleAdam Rippon and Mirai Nagasu Recreate Their Shared Heartbreak From 2014 in...
In 2014, figure skaters Mirai Nagasu and Adam Rippon were left off the Olympic team heading to Sochi, Russia. For the two athletes, it was a low point in their respective careers. And during the Sochi...
View ArticleInstagram: Here’s How to Share an IGTV Video Outside of the App
Earlier this month, Instagram launched IGTV, a new tab in the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across an IGTV...
View ArticleHow Brands Can Break Through the Noise and Inspire Organic Innovation
Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand...
View ArticleStock Art Services Agree to Stop Accepting Images of Wild Animals in...
It used to be a go-to gag in advertising to dress a chimpanzee in a tiny men's suit, topped off with a fedora, and put him in a commercial. He seemed to be smiling, so he was having a good time, right?...
View ArticleMicrosoft and EY Are Rolling Out Blockchain Technology for Xbox
If Microsoft and EY's blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content...
View ArticleWhich Side of History Is Your Brand On? P&G’s Marc Pritchard Says Now’s the...
For parts of the American population, "the talk" generally revolves around sex. For others, the conversation is decidedly different. "Uniquely, in the African-American home, it's time for me to prepare...
View ArticleThe Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For
There is a secret that your media salesperson doesn't want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential...
View ArticleFruit of the Loom Has Hidden Cash Piles in Plain Sight, for Those Few Who...
Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash--along...
View ArticleHow ‘The Talk’ Showed, Finally, That Black Girls Cannes
Last Friday in Cannes, P&G won two Grand Prix awards in film, including one for "The Talk." Through the cheers and bright lights, I made my way to the stage along with others to accept the award on...
View ArticleExpectations vs Reality: Cannes Tried to Address Sexism, But Those Talks...
Throughout history, the French have been leaders in innovation, invention and social change. Antibiotics, aspirin and the cure for TB. Taxi cabs, hairdryers and binoculars. Jeans, raincoats and the...
View ArticleThe Best Cannes Lion Is Actually Bronze, Argues This Creative Who Just Won a...
If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don't work in advertising, the odds are even worse. So who are we to begrudge anyone a...
View Article85% of Conservatives Believe Social Networks Censor Political Speech,...
Do technology companies lean liberal when it comes to supporting political views? Respondents to a recent study by Pew Research Center seemed to think so, with 72 percent going as far as to say that...
View ArticleCalifornia Lawmakers Pass Sweeping Online Privacy Legislation
California has passed a new law that will give state residents the most sweeping online privacy rights in the nation--and hand tech companies some of the strictest rules in the process. State lawmakers...
View ArticleMusic Can Now Be Added to Photos, Videos in Instagram Stories
Are you ready to sing along with Instagram Stories? Instagram announced in a blog post that 400 million people are using Stories every day--up from 300 million in the third quarter of 2017--and they...
View ArticleFacebook Created a Playful Space for Makers on the Beach at Cannes, With...
CANNES, France--Facebook's experience on the beach at Cannes this year was a joyous ode to creativity. You could learn the art of pin- and printmaking, attend Story School to up your Instagram game or...
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