Dawn Ostroff Leaves Condé Nast for Spotify
Dawn Ostroff, who has been president of Cond? Nast Entertainment (CNE) for the last seven years, is leaving the publisher at the end of July and joining audio streaming platform Spotify, where she will...
View ArticleInfluencer-Only Mural Promo in L.A. Just Makes Everyone Mad
We know dumb ideas can still make for brilliant marketing if they manage to catch fire, and that might just be the case with an "influencer-only" mural recently unveiled in L.A. The mural, which is...
View ArticleHow P&G’s ‘The Talk,’ a Grand Prix Winner in Film, Brought a New Level of...
CANNES, France--It is a short film that is incredibly specific--pointedly so--to this moment in America, but "The Talk" clearly has resonance far beyond one country. The video, created as part of...
View ArticleKFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting...
CANNES, France--Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle's frenetic energy to Rob Lowe's cool space vibe to the awesome country legend Reba McEntire, the list...
View ArticleMichelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon
Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who'd run 26.2 miles (yes, that's a full marathon), the brand has a unique opportunity:...
View ArticleBudweiser’s Iconic ‘Whassup’ Campaign Is Back—With a Burger King Cameo
Nearly 20 years ago, Budweiser introduced one of its most memorable (and absurd) campaigns, "Whassup," to the nation. Today, the company is reviving the iconic piece of marketing, but this time,...
View ArticleAfter Boosting Your Tinder Profile, Delta’s Selfie Wall Now Offers a Chance...
Delta's Selfie Wall, which debuted in Williamsburg last year, was an engagement goldmine thanks to its clever concept of creating backdrops that would make you look like an international adventurer in...
View ArticleBase Your Social Media Strategy on the Storytelling Framework of ‘Avengers:...
Social media is noisy. We all know this. Every single second, there are: 814 images published on Instagram 2,644,941 emails sent 7,844 tweets sent Worse, did you know that a tweet's shelf life is five...
View ArticleDunkin’ Donuts Sends U.S. Media Account to Publicis Groupe
Dunkin' Donuts announced today it is sending its U.S. media account to Publicis Media, which will pull resources from shops including Digitas and Blue 449 to create a dedicated unit for the chain. The...
View ArticleAmerica Doesn’t Exist in Airbnb’s Response to Trump’s Travel Ban
Here we go again. This time, the U.S. Supreme Court voted to upholding President Donald Trump's travel ban, limiting travel to the U.S. for people from Iran, Libya, North Korea, Syria, Venezuela,...
View ArticleSony Selects Big Spaceship as Agency Partner to Promote its Master Brand
Sony Corporation of America selected Brooklyn-based Big Spaceship as its brand and creative agency partner to promote its master brand, following a review. It's unclear if incumbent Tracey Locke...
View ArticleWant to Bring Your Kid to Cannes Lions? The Festival Could Have Childcare...
CANNES, France--Advertising's biggest festival doesn't exactly lay out the welcome mat for families. It's a week long, the schedule is grueling and the bacchanal reputation precedes it. But in a sign...
View ArticleHow a Surge of Tourists and Ecological Threats Led to Palau Pledge, Cannes’...
CANNES, France--Typically, tourism policy changes in small island nations don't spark international attention. But at this year's Cannes Lions, that's exactly what took center stage. Palau Pledge, a...
View ArticleWhich Video Streaming Service Is Right for You?
It's no secret how popular streaming video services have become. According to Deloitte's 2018 Digital Media Trends Survey, over 55 percent of U.S. households were subscribed to a paid video streaming...
View ArticleThe Story Behind Apple’s ‘Welcome Home,’ a Joyous Metaphor for the Impact of...
CANNES, France--It's one of the most visually complex ads ever created, a perfectly choreographed adventure that's half Alice in Wonderland, half Wrinkle in Time. But Apple's "Welcome Home" spot for...
View Article10 ProPublica Stories That Sparked Change, One for Every Year It’s Been In...
After 10 years in business, ProPublica's investigative work has brought about real change to communities throughout the nation. To celebrate their first decade--and kick off their second--the...
View ArticleThe Rise of Social Ad Fraud and How to Combat It
Despite being engulfed in several scandals of late--especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress--Facebook reported its...
View ArticleArnold Names New CEO After a Year of Changes
Arnold has found its new chief executive. Havas Creative chairman and CEO Paul Marobella announced the appointment of Kiran Smith as CEO of Arnold Wednesday. "Arnold is an important agency brand in the...
View Article4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV
Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably...
View Article3 Lessons From Cannes on How Tech Can Improve the Industry
A key question kept cropping up during my time at the Cannes Lions this year: Is technology killing creativity? My answer is, unabashedly, no. Emerging technology--such as artificial intelligence (AI)...
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