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Q&A: 72andSunny's Matt Murphy on Why the Best Digital Ideas Are Simple
In a world where the average consumers' attention span is now shorter than a 10-second Snapchat video, the best digital ideas these days are "dead simple and clear," according to Matt Murphy, partner...
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Ad of the Day: Coors Light Makes Masterful Use of 360° Video in...
If you were on the fence about whether to become a pro surfer this summer, Coors Light is out with a new campaign that might make you wonder why you ever hesitated. The ads, created by 72andSunny,...
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Carl's Jr. Is Getting Mocked for Having Todd Gurley Bite Into a Blatantly CGI...
Is Todd Gurley actually vegetarian? You have to wonder after watching this Carl's Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California...
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Why Most Ad Agencies Want the United Kingdom to Stay in the European Union
For those not currently embroiled in the ongoing and emotionally charged debates taking place within the European Union, a massive vote—the EU Referendum—is on the horizon. On June 23 the United...
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These 6 Great CPG Commercials Were the Whole Package
Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating...
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'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best...
Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee for "Dear...
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David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's...
With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name...
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Former Bachelor Contestant Launches a Nonprofit for Girls With Disabilities
Shortly after completing her run on the hit ABC reality series The Bachelor (and making an appearance on the spin-off series, Bachelor in Paradise), Sarah Herron felt the timing was right to launch a...
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Ad of the Day: Millennial Smokers Get Left Out in Truth's New FOMO-Filled Ads
The tobacco-slagging Truth campaign is back to inspire, or maybe just torture, teenagers with more anti-smoking rhymes. A new ad, set to air during this Sunday's MTV Video Music Awards, focuses on a...
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Ad of the Day: Sonos Skewers Sound-System Indignities in These Clever Mini Ads
Sonos wants to solve all your modern audio woes, especially when it comes to listening to music at home. The wireless speaker brand is out with a new ad campaign from 72andSunny built around the...
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Adidas Takes a Shot at Under Armour With an Ad About Creativity, Not Just...
Playing a sport well, and becoming a career athlete, doesn't just mean you've studied a list of plays, stuck to a workout regimen and mastered exactly how something should be done, though that's...
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What Will Kevin Hart Do Next? Well, for Starters, This Ad Campaign for Xfinity
Kevin Hart's upcoming stand-up concert film is called What Now? Which is the question he poses to his uninterested wife and son in this Xfinity ad by 72andSunny New York. This is one of those weird,...
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Ad of the Day: Coors Light Celebrates Overcoming Adversity With...
Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both. In a new documentary-style spot, Coors Light shifts from schlepping beer to a long-form piece...
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These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves
New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own agency scene to match. This global...
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Michael Phelps and Danny McBride Go to Outer Space for Call of Duty: Infinite...
With global temperatures rising and the most obscene U.S. presidential election in recent memory taking place, 2016 might feel like the worst year ever. But whether you're an average joe on the street...
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General Mills Picks 72andSunny and Redscout to Handle Its $700 Million U.S....
General Mills has picked a unit comprised of both 72andSunny and innovation shop Redscout as its lead agency in the U.S. after an extended review. The second portion of the review, which will...
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Starbucks' Red Christmas Cups for 2016 Probably Won't Offend Anybody (Probably)
Starbucks wants consumers to know it's heard their deep concerns about its Christmas cups, and has worked hard to rectify the situation. Last year, the coffee chain sparked the world's most absurd...
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Ad of the Day: Xfinity Turns a Real Grandma's House Into a Digital Paradise...
Entering the gates of hell, where there's no wifi and no shows—aka, Grandma's. For Comcast's Xfinity brand, 72andSunny tore a page out of Jimmy Kimmel's mean tweets playbook. "Hooking Up Grandma's...
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Blake Griffin and DeAndre Jordan Can't Stay Mad at Each Other for Long in...
Can BFFs Blake Griffin and DeAndre Jordan, the terrific twosome of the Los Angeles Clippers, stay angry at each for long? We learn the answer in 72andSunny's brief bro-mantic comedy below, the latest...
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Adidas Knocks Under Armour Again With This Inspirational 'One in a Billion'...
Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things. Advertisers, in turn,...
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