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72andSunny Promotes Strategy Lead Matt Jarvis to CEO
72andSunny has promoted partner, chief strategy officer Matt Jarvis to chief executive officer, a role held by co-founder John Boiler since 2012. Boiler and co-founder Glenn Cole will move into...
View ArticleThe Handmaid’s Tale Will Avoid the Season 2 Slumps Of Other Freshman Hits By...
When a show is as big as of a commercial and critical hit out of the gate as The Handmaid's Tale was last year--the Emmy- and Golden Globe-winning drama was also one of Hulu's most-viewed shows in...
View ArticleStreaming Service Crackle Will Rebrand As Sony Crackle This Spring
Sony's free, ad-supported streaming service Crackle will rebrand as Sony Crackle this spring, the outlet announced at the Television Critics Association's winter press tour. The new name will allow...
View ArticleAdweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017
January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on...
View ArticleInfographic: How Consumers Perceive and Respond to LGBTQ-Themed Ads
There's a fine line between authentic representation and exploiting a minority group, and many brands steer away from that space entirely. Others fear they'll lose customers by getting into "political...
View ArticleWhy Eliminating Net Neutrality Is Bad for Women
The FCC's recent vote to eliminate net neutrality stands to impact some of the country's most enterprising innovators. It's a shortsighted action likely to result in unintended consequences for many...
View ArticleAs Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Sound is a powerful tool that can trigger specific memories or emotions. It's a staple for marketers who have used jingles (think, "I'm a Toys R Us Kid") to connect emotionally with consumers, whether...
View ArticleWhere Is the Line Between Creepy and Creative in Advertising?
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last...
View ArticleGirls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a...
View ArticleInfluencer Marketing in 2018: Becoming an Efficient Marketplace
Influencer marketing has expanded exponentially over the past two years. We've seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers...
View ArticleSNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed
If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The...
View ArticleNPR’s New Ads Promise to Help You Become ‘Fully Awake’ to the Truth
NPR is adding its voice to the chorus of ad campaigns from journalistic organizations over the past year that emphasize the importance of the truth, and the search for it, in the age of Trump and fake...
View ArticleThe Ad Community’s Reaction to Facebook’s News Feed Algorithm Change
Facebook's announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector--and most of that reaction hasn't...
View Article6 Ways to Create a Live Event That Encourages Social Sharing
It takes a lot of work to create a live event that will attract the largest attendance possible. Having put the work in, you'll want to pay just as much attention to getting those attendees to share...
View ArticleTired of H&M’s Gendered Kids’ Clothes, These Moms Made the Ads They Wanted to...
We like it when people get sick of waiting for change to happen, because then, they often make the change themselves. This is the case for Torny Hesle and Ingrid Lea, a pair of Norwegian mothers who...
View ArticleWhy the Weight-Loss Industry Is Starting to Use More Male Celebs as Spokespeople
Diets: They're not just for gals anymore! And by the way, it's not a diet. It's a lifestyle. There are major changes afoot in the weight-loss industry, with many marketers focusing on health and...
View ArticleMeet the Woman Behind Some of the Most Recognizable Brand Typefaces
While art and writing go hand in hand, they're typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that's not...
View ArticleThis Agency Puts Storytelling First to Connect Brands and Consumers in a...
When Day One opened its doors in March 2014, its main mission was to "stop the world in its tracks with stories that connect," according to agency CEO Josh Rosenberg. That's happening more and more on...
View ArticleHow WWE Raw Turned the Brand Into a Global Entertainment Company
For Dwayne "The Rock" Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It's the longest-running weekly episodic program in TV history, and will celebrate its 25th...
View ArticleHow Sweet’N Low Taught Americans to Say No to Sugar
Louis Armstrong had two great loves in life--music, of course, and eating. The legendary trumpet player "ate just like a dog," he once said. Armstrong adored soul food and Chinese food, scarfing down...
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