Allure Is Growing Its Subscription Service by Treating the ‘Beauty Box’ as...
Allure is looking to further expand its team working on the brand's beauty box as the number of subscribers continues to grow. The monthly box includes beauty products curated by the Allure team,...
View ArticleVegas, Baby: Golden Knights Top Facebook, Twitter, Instagram in NHL September...
What happens in Vegas stays on Facebook, Twitter and Instagram, as the Vegas Golden Knights led all National Hockey League teams in engagement across all three social platforms in September, and the...
View ArticleOn the Adweek Podcast: How Cannabis Marketing Is Maturing
Marijuana marketing has changed drastically over the past 10 years, going from a novelty to a booming business. With regulations around advertising cannabis products determined individually by states,...
View ArticleDelivery Is Part of Burger King’s Plan to Create More Custom, Personalized...
If you're in the mood for Burger King, you might not have to get in your car and go to the drive-thru anymore. The fast-food giant now offers delivery at locations across the globe, something it's been...
View ArticleBrands Should Think Long and Hard Before Using Drones in Marketing, Says DRL CEO
Brands have a tendency to jump on the latest technology trends, just for the sake of saying they did, but not truly understanding the ins and outs of the technology. That's something Nick Horbaczewski,...
View ArticleWhy DuPont Decided to Change Its Logo After Almost a Century
The June 2016 merger between chemical giants Dow and DuPont is back in the news now that DowDuPont has announced plans to split into three separate entities by June of next year. Plans are in place to...
View ArticleWhatsApp: Here’s How to Change Your Display Name
Did you know that WhatsApp allows you to change your display name? When you change your display name, the new name will only appear for contacts who do not already have your contact info saved in their...
View ArticleAn Emotional Campaign for Recovery Shows the Painful Cycle of Starting Day 1...
When it comes to battling addiction, so much of the focus tends to remain on identifying certain behaviors, understanding how those behaviors affect the user and their loved ones, then getting the...
View ArticleHow Brands Can Support Their Gen Z Consumers and Help End Bullying
Bullying, both in and out of schools, has been an issue for decades, even centuries. In recent years, the stories we've heard of bullying and the research that shows the impact it has on our children...
View ArticleThe Burden of Content, Part 1: Are Social Networks Responsible for Content?
How much attention and freedom should be given to the angry rants of internet trolls, to the ideas spread by conspiracy theorists and to the false or misleading news stories created by those who want...
View ArticleWayfair Is Opening Up 2 Pop-Up Shops to Target Customers for the Holiday Season
The holiday season is just getting started. And Wayfair, the giant ecommerce site, unsurprisingly wants in. However, this year, the Amazon competitor is trying out a bricks and clicks strategy: pop-up...
View ArticleVideo: What We Can Learn From the Impact of Streetwear on Retail
Streetwear, a subculture in fashion you may have never even heard of, is the cause of an unprecedented shift taking place in the fashion industry. In the current marketplace, where a hoodie from a...
View ArticleHow Patrón Keeps Its Luxury Brand Status While Also Prioritizing Social Good
Sixty hands touch every bottle of Patr?n tequila before it ever leaves the production facility in Mexico. "It's not about doing what's efficient, it's about doing what's right," said Patr?n global CMO...
View ArticleCNN Launches New Website and San Francisco Office
Today was a big day for CNN, which announced it's closing down CNNMoney, launching a new website called CNN Business and opening a bureau in San Francisco. "Every company is becoming a tech company....
View Article2 Former Nike Executives Open Their Own Shop to Serve Disruptive Brands
Keith Crawford and David Odusanya, who collectively spent 37 years at Nike, most recently as executive creative directors before departing in July 2017, are coming together again through a new joint...
View ArticleHow The New Yorker Works With Brands to Bring Cartoons to Life
The New Yorker is capitalizing on its iconic cartoons to bring the legacy of the publication and artwork to life. Cartoons have always been at the foundation of the publication, even when it first...
View ArticleIkea’s ‘Pee Ad’ Wins Grand Clio, Alongside Palau Pledge, Wendy’s Mixtape and...
If you had any doubt that advertising has become an arms race of creative innovation, you need look no further than the top winners in this year's Clio Awards. The roster of honorees taking home the...
View ArticleWhatsApp: Here’s How to Delete a Message
Did you know that WhatsApp allows you to delete messages you've sent in chats? According to the WhatsApp FAQ page, once you send a message, you have "about an hour" to delete it before you no longer...
View ArticleNew WPP CEO Announces First 3 Executive Appointments
Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago. A spokesperson for WPP confirmed a series of three reported executive...
View ArticleWhy Knowing Your Audience Matters More Than Ever
At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he's seeing in the advertising industry and ways brands could improve in...
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