Cole Haan Goes From Supermodels to Sheep and Alpacas in New Film
In Cole Haan's latest ad, the likes of Karlie Kloss and Christy Turlington Burns are nowhere to be seen. Instead, in a bid to inject a bit of whimsy and humor into its typically fashion-forward...
View ArticleWhy Brands Are Missing Out With Discriminative Targeted Marketing Campaigns
In the bright new world of social media and digital marketing, brands have almost unlimited options of different groups and demographics to market their products and services to. However, despite the...
View ArticleNew Campaign Seeks to Heighten Public Awareness About Epilepsy
Today, the Epilepsy Foundation introduces its first ad campaign ever, challenging the United States to recognize the brain not only as the source of seizures but also as a source of the solution to the...
View ArticleThis 158-Year-Old Insurance Company Has Never Advertised Until Today
In the crowded field of insurance advertising and marketing, comedy seems to be king, queen and court jester. Run through the brands--Allstate, State Farm, Aflac, Progressive, Farmers and, of course,...
View ArticleThis Spoken Word Film Is a Prodigious Potpourri of Poop Puns
It's been five years since Poo-Pourri dropped its mother lode--that would be its odor-fighting bathroom product--via the now famous video, "Girls Don't Poop," a gut-busting ode to scatological humor...
View ArticleYouTube Is Launching New Ad Formats and Ways to Measure Them
YouTube has announced that it will soon offer "extensions" to its TrueView ad formats that will let audiences research and even complete a purchase without having to leave the platform, as well as the...
View ArticleWhatsApp: Here’s How to Block a Contact
Did you know that WhatsApp allows you to block contacts, preventing them from sending you messages or calls within the application? You also won't see Status updates from users you've blocked. Our...
View ArticleAfter Just a Year, GE Replaces CEO John Flannery With H. Lawrence Culp, Jr.
General Electric has a new leader--again. After just over a year with CEO John Flannery at the helm, the company's board of directors has decided to implement a new leader, H. Lawrence Culp, Jr., as...
View ArticleSmall and Midsized Businesses Must Capitalize on the Democratization of Digital
While there's a lot of concern about an increasing digital divide between the haves and the have-nots, there's hope for small business in automation. The tools to create, buy and test ads have gotten...
View ArticleBenefit Cosmetics Sets a New Guinness World Record in Honor of National Brow Day
Benefit Cosmetics pulled off a hair-raising stunt that's scored the brand its third Guinness World Record, and this one came just in time for National Brow Day, which is today. The new record is for...
View ArticleWhy ‘Customer Centricity’ Must Be at the Heart of a Marketer’s Strategy
One of the key themes that resonated with marketers at Brandweek last week was the need for brands to be human, or more specifically, empathetic. Data and technology will only take the customer on...
View ArticleWhy Dollar Shave Club Has Gone ‘Sweet’ and ‘Sincere’ in Its New Campaign
Dollar Shave Club, the disruptive grooming startup, isn't for men only. "A lot of our members are women, not a majority, but a meaningful percentage, and for themselves," said founder Michael Dubin at...
View ArticleGoogle Exec Who Helped Build Its $100-Billion Ad Business Is Leaving
Sridhar Ramaswamy, Google's svp for ads and commerce, will depart after 15 years at the online behemoth to join venture capital fund Greylock Partners with Prabhakar Raghavan, vp of Google cloud apps,...
View ArticleUnmetric: The MLB Pennant Race Heated Up Facebook, Twitter and Instagram in...
Teams battling for spots in Major League Baseball's postseason upped their social media games in September, as the Arizona Diamondbacks had the most growth on Facebook for the month, while the Colorado...
View ArticleThis Bank Paid Consumers for Their Long Waits on Hold and in Checkout Lines
As if long telephone wait times weren't infuriating enough, folks who call some corporate customer service departments in France actually have to pay for each minute they spend on hold. Ultimately, a...
View ArticleBurger King’s ‘Blank Whopper’ Sticks Non-Voters With Someone Else’s Awful...
In the United States, getting people to the polls is hard enough. In Brazil, even those who turn out to vote on Election Day often default to apathy, choosing to vote "blank/null" rather than pick a...
View ArticleAs More Consumers Than Ever Make Belief-Driven Purchases, It’s Worth It for...
Taking a stand isn't just about doing what's right; it's increasingly become what's best for business, too. A new report from Edelman released today called "Beyond No Brand's Land" looks at what drives...
View ArticlePayday Can Be Fab Instead of Drab in These Quirky Bank Ads
Chime is one of many banking apps that have cropped up in recent years to win over millennials who've become leery of the more traditional, brick-and-mortar institutions that their parents are...
View ArticleWhy Young Companies Are Starting Print Magazines as a Way to Help Build Their...
Companies looking to expand their brand sometimes turn to unlikely places. Some hip, fun companies are even going old school and publishing their own print magazines. Jen Rubio, president and chief...
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