Let’s Talk About Brand Podcast: The Evolution of Brand Experience
Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. In this week's episode, Benoit Vatere, CEO and founder of...
View ArticleThe Great Fail: How Silicon Valley Bank Went From Boom to Bust
The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation's largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank...
View ArticleWNBA Completely Transforms App, Website Ahead of Season to Grow Fan Base
With just three days to go until the WNBA's 27th season tips off, the league completely overhauled its app and website, thanks to a collaboration with Deloitte. The W's digital properties have long...
View ArticleTelevisaUnivision Adds Super Bowl Broadcast to Upfronts Pitch
It's been a busy time for TelevisaUnivision, completing its first full year as a combined company and rolling out a plethora of content and products, including fast-growing streamer Vix. For the...
View ArticleMindshare Names Matterkind’s Nancy Hall New North America CEO
GroupM's Mindshare has recruited IPG leader Nancy Hall to be its new North America CEO, effective mid-June. In the role, Hall will oversee the agency's strategy and operations, representing more than...
View ArticleYour Crocs Can Now Take You Into the World of Minecraft
Crocs owners are known to wear their shoes one of two ways--seamlessly changing from "sport mode" to "relaxed mode" by moving the strap on the clogs to the front or back. The brand is now expanding...
View ArticleABC Adds Bachelor Spinoff to Unscripted-Heavy Fall Lineup
Writers strike or not, ABC thinks its fall schedule is "Golden." Ahead of parent company Disney's upfront presentation this afternoon at New York's North Javits Center, the broadcaster unveiled its new...
View ArticleThe Speed of Culture Podcast: The Incredible Journey of Kofi Amoo-Gottfried...
DoorDash has established itself as a leader in the food delivery industry. From bringing favorite restaurants to you to discovering local gems and even ordering beauty supplies, DoorDash has evolved to...
View ArticleNHL Legend Tells a ‘Concussion Story’ About Domestic Violence
[Sensitive content: This article mentions domestic violence. If you or someone you know is a victim of domestic abuse, please call the National Domestic Violence hotline at 1-800-799-SAFE.] During his...
View ArticleAdidas Lets Shoppers Try On Indigo Herz Drop in AR
Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by giving shoppers the chance to view and virtually try on select clothing items from the...
View ArticleBuyers Get More Transparency on Inventory and Measurement at This Year’s...
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed...
View ArticleBrave Commerce Podcast: Innovating With AI
In this episode of Brave Commerce, Eduardo Luz, chief brand and concept officer at Panera, discusses AI, generosity and a member-first approach with hosts Sarah and Rachel. With an exceptional 55...
View ArticleWunderman Thompson Appoints Rosie Bardales as Creative Leader in New York
Wunderman Thompson has hired Rosie Bardales from BETC as chief creative officer of its flagship New York office. Bardales will report to Tom Murphy, Wunderman Thompson's North America creative chief,...
View ArticleLong Averse to Advertising, Tesla Takes a U-Turn. Here’s Why It Matters
"Brand decides to advertise" might seem like an unusual headline, it's one that's taken over the business press following Tesla's annual shareholder meeting in Austin, Texas. That's because after two...
View ArticleFamed for Goofy Ads, Mattress Brand Purple Decides It’s Time to Grow Up a Little
Let's play a game of Guess the Advertiser. Ready? Picture an attractive young woman in a sundress strolling through a field of lavender--in Provence, perhaps, or maybe someplace in Portugal. She trails...
View ArticleHow TRESemmé Spotted Value in Social Comments to Create #MyStyleIsMyPower
"Comments are everything. That's where the truth lives, I think much more so than just looking at all your standard metrics of reach engagement," said Jessica Grigoriou, head of beauty marketing for...
View ArticleWBD Unveils Max Ad Options Ahead of Launch, New Streaming Products at Upfront
Max is nearly here, and Warner Bros. Discovery wants brands to know it. During Warner Bros. Discovery's Wednesday morning upfront week presentation at New York's The Theater at Madison Square Garden,...
View ArticleMugler’s AR Mirror Turns You Into a Constellation
Luxury French fashion and perfume company Mugler is promoting its new fragrance, Angel Elixir, using augmented reality experiences across France and Germany. In collaboration with creative studio...
View ArticleMarketers Are Clueless About Post-Cookie Solutions
If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019....
View ArticleVMLY&R and MullenLowe US Take Top Prizes at the ADC 102nd Annual Awards
VMLY&R's groundbreaking work for Dell Technologies and Intel--an interactive book for people with motor neuron disease (MND)--took the top prize, an ADC Black Cube for Best of Show at the ADC 102nd...
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