How Disney’s Goosebumps Campaign Took Over Spooky Season
If New York, Seattle, Los Angeles, Chicago and Atlanta seem spookier than normal this October, you have Disney to thank. The company's new series Goosebumps premiered on Friday, Oct. 13, alongside a...
View ArticleVerified Accounts on X Spread 74% of Wartime Misinformation
As the latest Israel and Hamas war reaches its two-week mark, an overwhelming surge of videos and photos claiming to portray the ongoing turmoil has inundated social media platforms. So far, Elon...
View ArticleAdnatomy: How Zach Braff, Donald Faison and T-Mobile Raise the Bar in...
T-Mobile's viral campaigns with Scrubs alums Zach Braff and Donald Faison have taken over Super Bowl and holiday TV marketing--and for good reason. From a Grease-themed ad with John Travolta to a Love...
View ArticleAI Watch Oct. 14-20: Weekly Updates in Generative AI News
Amid the rapid advancements in generative AI, Adweek provides a weekly overview of the most recent updates, regulatory activities and business developments. On the policy side The European Union is...
View ArticlePopeyes Gets Fancy and Invites Foodies to Set Sail on Its ‘Yachtsteraunt’
Popeyes' chicken sandwich has gone posh. Now, the brand is hoping Gen Z and other culinary adventurers will bite--and maybe even set sail on a big, fancy boat. The Louisiana-born fast-food chain--which...
View ArticleBuzzFeed Inc. Quietly Shutters Catalyst, Complex Media’s Audience Network
Entertainment publisher BuzzFeed Inc. quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the...
View ArticleAgencies and Activists Demand B Lab Strip Havas of Its Certification, Update...
Activist group Clean Creatives and 26 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the...
View ArticleBooking.com Is Striking a New Balance Between Brand and Performance
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It booked a second ticket to the Big Game in 2023, making a comeback with actress and producer...
View ArticleQ&A: Dept’s First Global DEI Leader on the Need for Progress
The role of diversity and inclusion within creative agencies has been under scrutiny for years now, with many companies introducing executive positions to oversee a maturing workplace culture....
View ArticleWhat to Consider About Speaking Out on Israel-Hamas War
The old saying "think before you speak" is probably best applied to anyone in a leadership position during circumstances of great magnitude. With the latest war in the Middle East and the unimaginable...
View ArticleCrosby Studios, Fusalp Let Customers Try on Clothing With Zero10’s AR Tech
Interior design firm Crosby Studios partnered with fashion AR try-on company Zero10 to add augmented reality features to the Crosby Studios x Fusalp collaboration inside Fusalp's Paris flagship store....
View ArticleSnap Brings AR Tech to Classrooms to Help Students Learn STEM Concepts
Snap partnered with ed-tech company Inspirit to bring augmented reality technology to classrooms across the U.S. with the goal of helping students better understand STEM concepts. Inspirit's platform...
View ArticleAutodesk and Maximum Effort Buy Into More Human B2B Marketing
A company doesn't have to tell a buyer every detail and benefit of its product to prove its value. It just needs to show it in action. B2B marketers, with the help of their creative partners,...
View ArticleAudio’s Next Play: Unlocking the Power of Sound
Audio has become an invaluable tool in marketers' arsenals. To further explore its potential, Adweek held Audio's Next Play, part of the Crack the Code virtual series. Marketers from brands and...
View ArticleChips Ahoy Highlights Multicultural Artists Using Augmented Reality
Cookie maker Chips Ahoy is celebrating multicultural artists with its "Happy By Design" campaign, which allows people to access an augmented reality art gallery from anywhere in the world. For this...
View ArticleLeBron James and Erling Haaland Prove the Power of Family in Beats Ad
For NBA champion LeBron James and Premier League star Erling Haaland, success is a family affair--both in and outside the sports realm. As a longtime Beats ambassador on top of his athletic career,...
View ArticleA Journey of Rebranding and Resilience With Keith Dawkins
Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters and Herschend Entertainment Studios is a story of transformation and vision. His forward-thinking approach to...
View ArticleInside the Frasier Reboot’s Eggcellent, Pun-Filled Marketing Campaign
Will the real Frasier Crane please stand up? With Kelsey Grammer's Frasier Crane originally appearing in Cheers before getting a self-titled, long-running spinoff, the character has a fandom and...
View ArticleSnickers and NFL Encourage Fans to Share Their ‘Rookie Mistakes’ in AR
For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented reality experience to the Snickers and NFL "Rookie Mistake" campaign. This year,...
View ArticleSalma Hayek Crashes a Dinner Party in Kahlúa’s Melodramatic Campaign
The espresso martini is one of the most popular drinks in the world. But with people cutting back on nights out amid the cost of living crisis, Kahl?a has called on a special guest to reassure drinkers...
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