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And the 2013 Grand Effie Goes to ...
Wieden + Kennedy’s two-year stranglehold on the Grand Effie has ended. Instead, the top prize at the 45th annual Effie Awards tonight went to 72andSunny for its “The Vet and the n00b” campaign for...
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Carl's Jr. Pounces With a Print and Video Attack as McDonald's Drops Angus...
"If you're wondering where the beef is, we have it, and we'd never deprive you of it." Thanks for the tip, Andy Puzder, CEO of Carl's Jr. and Hardee's! Your straight-faced and earnest delivery of that...
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Ad of the Day: Samsung
There is no one—and I mean no one—less cool than a new parent. The arrival of a newborn instantly transforms the late-night partier into a midnight feeder, and designer duds are a risky proposition in...
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YouTube's 10 Most-Watched Ads in May
Let the games begin! Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos....
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Target Embraces Superheroes, but the Real Star Is Supermom
IDEA: Every mother is a superhero. But when your kid's birthday is fast approaching, it helps to have Batman, Wonder Woman, Superman, Aquaman, The Flash, Green Lantern and Cyborg on hand for some extra...
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Epic Meal Time Guys Bring Their Supersize Appetites to Carl's Jr. Ads
It was only a matter of time. YouTube's gurus of gluttony, the EpicMealTime guys, have partnered with the burger pornographers at Carl's Jr./Hardee's to promote the chain's new Super Bacon...
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A Guide to L.A.'s Biggest and Buzziest Shops
1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative directorHead count 7-20, depending upon booked jobsClients Pepsi MAX, Old Milwaukee, New...
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YouTube's 10 Most-Watched Ads in June
Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads...
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Silicon Beach: Southern California's New Ad Agency Hot Spot
Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency Zambezi. A view...
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R/GA Hires Josh Mandel as New L.A. Managing Director
Josh Mandel has been named managing director at R/GA’s new Los Angeles office, moving to the Interpublic agency from 72andSunny, where he’s had the same role for the last two and a half years. R/GA...
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TV Is Fun Again in First Ad for Google's Chromecast Dongle
You plug Google's new $35 Chromecast dongle into the back of your TV set to wirelessly stream Internet video on a larger screen. "For Bigger Fun," this minute-long commercial by 72andSunny, shows all...
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Carl's Jr.'s Strawberry Pop-Tart Ice Cream Sandwich Gets a Fittingly Epic...
You would think the epic-ness of a Strawberry Pop-Tart Ice Cream Sandwich would speak for itself. But just to be safe, Carl's Jr. has layered its new ad (via 72andSunny) for the dessert treat with...
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Smirnoff Leaves JWT for 72andSunny
Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group...
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ESPN Urges Football Fans to 'Get Up' for College GameDay
Screaming fans, hammy hosts and live animals make up the centerpiece of ESPN's newest campaign pushing its College GameDay show. The new anthem spot, created with the help of 72andSunny and launched...
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Turning Celebrities Into Branded Cultural Currency
Public-television purists, look away now: The PBS series Avec Eric which features Michelin three-star chef Eric Ripert was completely paid for by brands like the Ritz Carlton, Cayman Tourism Board and...
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Miss Alabama Can't Stop Sweating and Spilling in Latest Ridiculous Ad From...
Carl's Jr. (aka Hardee's for those of us on the East Coast) has Miss Alabama USA, aka Katherine Webb, indulge a very important "Game Day Fantasy"—something with which she is quite familiar—by messily...
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Samsung Hypes Smart Watch With Wonderful Look Back at Sci-Fi's Greatest Wrist...
The smart watch—it's not just the stuff of science fiction anymore! But Samsung takes you back to the sci-fi wrist gadgets of yore (or rather, of the future) in this highly enjoyable new spot from...
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Eminem's 'Survival' Music Video Is a Four-and-a-Half Minute Ad for Call of...
As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the...
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Megan Fox, Frank Sinatra and Las Vegas Give Call of Duty Trailer a Cool New Look
IDEA: What happens here, stays here … particularly if the city crumbles to the ground. 72andSunny travels to a bombed-out Las Vegas for its latest jaw-dropping, live-action trailer, breaking Nov. 2,...
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Jay Chiat Awards Show Hands Out Two Grand Prix
Two agencies took top honors at the 2013 Jay Chiat Awards for Strategic Excellence in Advertising during the 4A's fourth annual strategy festival. 72andSunny won a grand prix for its work on Samsung...
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