Adweek's Top 5 Commercials of the Week: Nov. 1-8
It's been a particularly strong week for commercials. But which one was the best? Below, we've got five great contenders. Was it the latest Call of Duty spot starring Megan Fox and set to a Frank...
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2013 U.S. Agency of the Year: 72andSunny
The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about the agency and its recent...
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Legacy Picks 5 Creative Finalists
After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,...
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Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics
We're deep into the third month of the 2014 Winter Olympicsāthat's how long they've been going on, right?āand the games' gazillion sponsors are still rolling out TV spots in hopes that at least some...
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Samsung Breaks Out Its Own No. 2 Pencil as It Mercilessly Mocks Apple Again
Samsung is keeping up with its favorite advertising pastime: beating up on Apple. A new spot from 72andSunny takes aim at the iPad Air, poking fun at the grandiose Apple commercial, voiced by Bryan...
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Why Do Big Agencies Struggle In Southern California?
Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB L.A. parted with...
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Legacy Shifts Its Creative Account to 72andSunny
The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending on...
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Samsung Goes 'Real, Raw and Pitiless' in Gritty Paralympics Ad
"The idea of 'Sport Doesn't Care' is that sport is the great leveler," says Carlo Cavallone, ecd at 72andSunny in Amsterdam, of his agency's hard-hitting 90-second spot for Paralympics sponsor...
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R/GA Tops Webby Award Nominations
The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition. Los Angeles-based 72andSunny (eight...
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Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With...
If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow...
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Creative Review Shortlists Are No Longer All That Short
Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much longer. The finalists that...
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Samsung Electronics Calls Global Ad Review
Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in...
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Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work
For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative ultimately shared via many...
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Ad of the Day: Yes, That's Kevin Spacey in the New Call of Duty Commercial
On Thursday, Complex and a few other outlets found a SoundCloud file, with no context attached, of somebody who sounded an awful lot like Kevin Spacey delivering a bad-guy-sounding monologue about...
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Ad of the Day: Classic Film Characters Marvel Over Samsung's Curved TV
It's one of the oldest, hoariest tricks in the book: using snippets of dialogue from films and TV shows out of context, so the characters appear to be surprised or impressed by something you're...
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YouTube Supports Gay Athletes in Star-Studded Ad for LGBT Pride Month
Jason Collins. Michael Sam. Robbie Rogers. It's been an eventful couple of years for athletes coming out publicly in professional sports. And now, YouTube, a longtime supporter of gay rights, is...
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Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes...
CANNES, FranceāIn one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably...
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The Slide That Launched a Thousand Arguments at Cannes
The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar."When I first saw it, it had 'F*** Briefs,' " recalled Nick Law, the global creative chief at...
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Carl's Jr. Ad for Sticky Buns Wonders Where You Would 'Pull One Off'
Carl's Jr./Hardee's isn't a shy fast-food chain. But this time they've traded oiled-up models for innuendo. I won't spoil the new spots, but let's just say they aren't too subtle. The approach...
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The Barbarian Group Adds Finance and Account Chiefs
The Barbarian Group in New York has added a chief financial officer and a head of account management, two new positions for the digital shop. Alex White is the CFO while Sherri Chambers is head of...
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