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Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of...
"The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are....
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Ad of the Day: Paris Hilton Is Back to Wash Cars and Sex-Eat Some Burgers
Paris Hilton has almost come full circle, returning to the hypersexualized Carl's Jr. ad campaign that began when she sudsed up a Bentley in 2005. The fast-food chain's strategy of selling hamburgers...
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New Legacy Ads Trade Anger for Empowerment
Legacy—the anti-smoking group behind the "Truth" campaigns—adopts a new strategy in the first campaign from new agency 72andSunny. Big picture, the tone is less combative and more empowering. The new...
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Ad of the Day: Led Zeppelin's 'Immigrant Song' Drives Epic Live-Action...
Ad agency 72andSunny assembled quite the crew for its latest live-action trailer for an Activision video game—in this case Destiny, a new post-apocalyptic shooter game coming out Tuesday that's set...
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Ad of the Day: Starbucks Tells Your Story, Not Its Own, in First Global Brand...
Need a place where you can audition someone for your band? Where you can haul your giant computer equipment for a geeky meeting? Where you can fuel up with your fellow bikers? Where you can celebrate...
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Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads
Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they've been woven into the fabric of New York...
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Craigslist Is the Setting for This Interactive Music Video About Humanity, or...
Craigslist might be best for making a couple bucks off that one-wheeled leopard-print bicycle your ex left behind, and it's just that kind of random human curio that makes the classified site the...
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Inside the Massive Campaign Behind Call of Duty: Advanced Warfare
Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You...
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Tillamook Dairy Ups Its Marketing Strategy
Tillamook, the Oregon farmer-owned dairy cooperative, has tapped 72andSunny to head strategy and brand development."We have an extremely aggressive growth plan for the next five years," said John...
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Jared Leto Headlines Adweek’s L.A. Roundtable
More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But its...
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Carl's Jr. Is Launching 'Fast-Food's Hottest Burger,' Designed by an Ad Agency
There's a new spicy burger at Carl's Jr. and Hardee's today—the Thickburger El Diablo. And it's being marketed as the "hottest burger in fast food." Created by 72andSunny in Los Angeles, the new...
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Tillamook Wants to Hear Your Opinions on Cheese, Yogurt, Milk and More
Do you like your pepper jack cheese to have an extra kick? What about your yogurt? Is it creamy enough for you? Do you want your dairy company to hear what you have to say about its products and—this...
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James Corden Bickers With James Corden as Samsung Galaxy S6 Ads Flood In
Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all over the world. The two most notable...
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Ad of the Day: Guitar Hero Live's Crazy Trailer Puts You on Stage in Front of...
Guitar Hero Live isn't a virtual reality experience, but in terms of immersion, it's the next best thing, according to the just-released game trailer from 72andSunny. The game and the trailer were...
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How Snapchats Hidden in Black Ops 2 Led to Today's Big Live-Action Trailer...
Activision unleashed its live-action trailer for Call of Duty: Black Ops 3 today. And it's a typically impressive production from 72andSunny—a documentary-style look at a world decades from now in...
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Leo Burnett Toronto Wins Big at Webby Awards for 'Like a Girl' Campaign
Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year. The honor is given to the shop that scores the most Webby...
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Samsung Crafts an Avengers VR Experience You Can Try Right Now on Your Phone
Virtual reality is great for getting closer to things. And for so many young people, it doesn't get much better than getting close to celebrity athletes and superheroes. 72andSunny's new Samsung...
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Carl's Jr. Makes the Most Absurdly American Ad for Its Hot-Dog-and-Chips...
Putting a hot dog and potato chips on your cheeseburger is the ultimate expression of American-ness, according to Carl's Jr. So, this 72andSunny ad for that monstrosity—an official menu item called...
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Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars
More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a test...
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How 72andSunny Helps Brands Build Customer Relationships and Be Better Citizens
SpecsCurrent gig Director of Brand Citizenship, 72andSunnyPrevious gig CEO, Surfrider FoundationTwitter@jimmoriartyAge 52You joined 72andSunny from the nonprofit Surfrider Foundation. What big idea did...
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